March 6: Elevating the Golfer ExperienceSpeakers and presenters for the morning session on Day 1. All times Pacific Standard Time (PST).

8:30 a.m. – 8:45 a.m.  
Welcome: Advancing the Game
Speaker:            Mike Davis
An overview of the USGA’s mission to advance the game through research, science and innovation

8:45 a.m. – 9:15 a.m.
The Burning Platform
Speaker:            Rand Jerris
The challenges and opportunities facing golf facilities

9:15 a.m. – 10:15 a.m.
A Day at the Golf Course
Moderator:          Hunki Yun
Speakers:           Parker Anderson, Bruce Charlton, Lauren Johnson, Arthur Little, Andy Tiger
Practical Information that facilities can use to improve the golfer experience

10:45 a.m. – 11:30 a.m.               
Panel Discussion: What is Golfer Experience?
Moderator:          Bob Weeks
Speakers:           Teejay Alderdice, Allison George, Forrest Richardson, Jamie Robb, Bill Schickler
Discussing the factors that most impact golfers as the start of a path toward defining and measuring the golfer experience

11:30 a.m. – 12:00 p.m.
What if Topgolf Ran a Golf Facility?
Speaker:             Jeehae Lee
What golf facilities can learn from Topgolf’s use of data and metrics to improve the customer experience