Golfer Engagement: An Overview

Our Vision

Together, the USGA and State and Regional Golf Associations (SRGAs) have an opportunity to redefine our operating model to create a modern, sustainable ecosystem, transforming the delivery of our services, better engaging all golfers, driving value for our clubs, and creating a healthier game at all levels.

Working Together for the Good of the Game

The USGA and SRGAs have worked closely for years to administer the game, and there are a number of areas where we collaborate to deliver services to golfers, clubs and facilities.
A New Engagement Model

This new way of engaging with golfers is a multi-year transition with various elements that will evolve over the next several years. Learn more.
The Opportunity

Our work has identified five primary obstacles and corresponding opportunities to enable a healthy ecosystem; together these help to define a new operating model.
All Golfers, One Goal

The message will focus on sustaining our relationship with core golfers, engaging casual golfers and growing a relationship with those who don't yet play the game.
Our Strategic Partner

As announced in January 2016, the USGA and Deloitte began a multi-year partnership focused on strategy and golfer engagement.

Questions? If you have questions about the USGA's golfer engagement program, or would like to inquire about becoming an allied golf association in your area, please send an email to engagement@usga.org.

Golfer Engagement: An Overview

Our Vision

Working Together for the Good of the Game

A New Engagement Model

The Opportunity

All Golfers, One Goal

Our Strategic Partner

Questions? If you have questions about the USGA's golfer engagement program, or would like to inquire about becoming an allied golf association in your area, please send an email to engagement@usga.org.