Some of my friends in the turf world think I’m always looking for the downside, expecting to find a pot of coal at the end of every rainbow. I can hear them saying: “Why can’t you just be happy and enjoy the blessings we have, Jonesy?” Well, I’m going to try to heed that advice and start this year in review by looking at some of the really good things that are happening in the golf world right now.
The Good
We are currently enjoying the greatest golf economy in my lifetime. I’ve been writing about, researching and studying the business of operating and maintaining courses for 40 years and this is unquestionably the healthiest the industry has been in that time. Covid renewed interest, working from home allowed more opportunities for our best customers to play, and a huge number of courses have reinvented themselves via renovations and programs for a new group of golfers.
Me being me, I can’t help but wonder how long it can last. According to a lot of smart folks I’ve asked, at least another decade. So, what started as a “boom” has really become a new normal, even if many of us old-timers in the business can’t help but wait for the other shoe to drop. Thankfully though, this boom is driven by enthusiasm for the sport, not real estate. Back in the go-go 1990s it was all about selling pricey home lots. Residential construction hasn’t been a big factor in today’s golf boom, and even though we’re seeing more new courses built, we’re unlikely to create the same kind of oversupply problem that existed when it all started to go south in the early 2000s.
Golf course maintenance is also better understood and more appreciated than ever before. I know it doesn’t always seem like it, but golfers – particularly club members – are far better educated today about golf course maintenance than they were when I started in this business, or even just a decade ago. The overall interest in golf and availability of good quality information online and through social media – if you look in the right places – have been big drivers of this trend. Superintendents are also doing a better job of telling their own stories and trying to help their customers (and bosses) understand what goes into maintaining a golf course. We can – dare I say it – ensure that golf remains relevant and healthy for generations to come if we are thoughtful at every level about how to handle the good things that are happening in the game right now.
The Bad and The Ugly
Looking back at 2025, it’s useful to remember that old saying: “Everybody talks about the weather, but no one ever seems to do anything about it.” This year, weather dominated much of the talk among supers in hard-hit localities throughout the eastern and central U.S. That said, the most severe damage was isolated and didn’t necessarily have widespread impact. I did an informal poll on social media and most supers felt it was a normal to only mildly awful year in terms of weather-related turf loss.
As always, the severity of the problems depended on where you were. Winterkill was a huge issue for some courses in the transition zone, then there was the deadly wet-hot combo that hammered parts of the Midwest and mid-Atlantic region this summer. Charlie Fultz, the general manager and superintendent of Heritage Oaks Golf Club in Virginia, shared a familiar refrain about the weather in his area this year. “Heavy rains shortened fungicide windows and turf was lost in drainage swales. Diseases like anthracnose and fairy ring were active and taking turf for the first time in more than 20 years,” said Fultz.