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Some of my friends in the turf world think I’m always looking for the downside, expecting to find a pot of coal at the end of every rainbow. I can hear them saying: “Why can’t you just be happy and enjoy the blessings we have, Jonesy?” Well, I’m going to try to heed that advice and start this year in review by looking at some of the really good things that are happening in the golf world right now.

The Good

We are currently enjoying the greatest golf economy in my lifetime. I’ve been writing about, researching and studying the business of operating and maintaining courses for 40 years and this is unquestionably the healthiest the industry has been in that time. Covid renewed interest, working from home allowed more opportunities for our best customers to play, and a huge number of courses have reinvented themselves via renovations and programs for a new group of golfers.

Me being me, I can’t help but wonder how long it can last. According to a lot of smart folks I’ve asked, at least another decade. So, what started as a “boom” has really become a new normal, even if many of us old-timers in the business can’t help but wait for the other shoe to drop. Thankfully though, this boom is driven by enthusiasm for the sport, not real estate. Back in the go-go 1990s it was all about selling pricey home lots. Residential construction hasn’t been a big factor in today’s golf boom, and even though we’re seeing more new courses built, we’re unlikely to create the same kind of oversupply problem that existed when it all started to go south in the early 2000s.

Golf course maintenance is also better understood and more appreciated than ever before. I know it doesn’t always seem like it, but golfers – particularly club members – are far better educated today about golf course maintenance than they were when I started in this business, or even just a decade ago. The overall interest in golf and availability of good quality information online and through social media – if you look in the right places – have been big drivers of this trend. Superintendents are also doing a better job of telling their own stories and trying to help their customers (and bosses) understand what goes into maintaining a golf course. We can – dare I say it – ensure that golf remains relevant and healthy for generations to come if we are thoughtful at every level about how to handle the good things that are happening in the game right now.

The Bad and The Ugly

Looking back at 2025, it’s useful to remember that old saying: “Everybody talks about the weather, but no one ever seems to do anything about it.” This year, weather dominated much of the talk among supers in hard-hit localities throughout the eastern and central U.S. That said, the most severe damage was isolated and didn’t necessarily have widespread impact. I did an informal poll on social media and most supers felt it was a normal to only mildly awful year in terms of weather-related turf loss.

As always, the severity of the problems depended on where you were. Winterkill was a huge issue for some courses in the transition zone, then there was the deadly wet-hot combo that hammered parts of the Midwest and mid-Atlantic region this summer. Charlie Fultz, the general manager and superintendent of Heritage Oaks Golf Club in Virginia, shared a familiar refrain about the weather in his area this year. “Heavy rains shortened fungicide windows and turf was lost in drainage swales. Diseases like anthracnose and fairy ring were active and taking turf for the first time in more than 20 years,” said Fultz.

Winterkill and summer damage left behind a little present for superintendents: weeds. The impact was most severe in the transition zone and central U.S., where goosegrass exploded early and often, particularly where turf was thinner due to Mother Nature being in a lousy mood during the first half of the year. Label changes for reliable preemergence solutions like Ronstar also had many superintendents scrambling to find alternatives. The USGA Green Section article “A Guide to Goosegrass Control” proved to be a timely resource this year, and goosegrass doesn’t seem like a problem that’s going away. As was noted in the article: “Changing weather patterns are already impacting goosegrass’ life-cycle and may create bigger challenges in the future. Short-lived perennial goosegrass already exists in Florida, and reports of perennial goosegrass ecotypes have been made in the Carolinas as well. Goosegrass emergence also continues to shift earlier into the spring and later in the summer, and perhaps even into the early fall.”

Of course, rotten weather years are simply part and parcel of golf course maintenance and, in my experience, these “gotcha” seasons come around every 7-10 years. But, when they do strike, they sometimes become the straw that breaks the camel’s back for superintendent jobs. A lot has changed about golf in the past few years, but one thing that hasn’t is that some clubs will hold superintendents accountable for dead grass whether it was preventable or not – particularly when tensions have been building already. High expectations are great until they become unachievable, and the people who make hiring and firing decisions at golf courses can be very quick to forget the good years when a bad one rears its ugly head.

A Few Other Interesting Trends

From 2013 to 2024, the average maintenance budget for U.S. golf courses (public and private together) increased by more than 50% according to research conducted by the Golf Course Superintendents Association of America. Their findings show that the average maintenance budget grew from $688,821 in 2013 to $1,068,511 in 2024. By the way, that doesn’t include capital improvements. What drove this decade of big-time budget growth? Labor costs and rising equipment prices are two major culprits. Commodities like chemicals, fertilizer and seed obviously increased in price over that same time, but not nearly as much as people and equipment.

So, operational spending and budgets have grown but everything is cool because revenues are still through the roof, right? As Lee Corso would say, not so fast my friend! Courses have other spending priorities and not every maintenance program is growing aggressively. There are still plenty of veteran superintendents out there who are laughing hysterically at the idea of their budget growing by more than half over the past decade. The smart money says that golf revenues will continue to grow for the foreseeable future, but don’t be surprised if club leaders and general managers don’t start pushing back on turf spending because “everything seems fine out on the course.”

One of the best trends I’m seeing is a boom in new maintenance facility construction. The vast majority of “barns” out there are awful, in my opinion. The decision-makers at a golf course need to understand that the maintenance facility is a workplace and no one wants to come toil away in a dark, cold, dirty or dangerous building. You don’t want valuable staff time spent searching for tools or struggling to get machines out of the back of the shop, and you certainly don’t want valuable equipment getting stored outside in the elements – but I see these issues all the time. Oh, and very few older maintenance buildings have appropriate accommodations for our growing number of female turf pros. If you need a new facility, start planning for it and selling the idea to your board now. 

We’re also seeing a continued focus on developing and retaining the staff that makes golf course maintenance possible. You can make a case that the humble mechanic is the second most important employee in a lot of maintenance operations, and it is nearly impossible to hire one quickly and effectively, so retention is critical. These key members of the maintenance team are starting to get the recognition they deserve and we’re seeing more effort going into training and certification programs to build stronger pathways into the profession.

Attracting, and hopefully retaining, interns and apprentices has become a top priority at many courses as well. Superintendents are putting a lot of effort into creating terrific internship experiences that increasingly include broader exposure to the key elements of managing a golf facility beyond course maintenance. Spending a little time with the general manager, membership director or finance department at a golf course adds value to an internship and also highlights the type of collaboration that is necessary for modern supers to master. I also love that some courses are partnering with other facilities in different regions to allow interns to work in different climates under different mentors. There’s no better way for up-and-coming turf pros to learn what they like and what they don’t than by experiencing it all firsthand.

So, what’s ahead in 2026? Will we find a way to screw up the greatest golf economy I’ve ever seen? Well, I’m pessimistically optimistic we can avoid it ... at least for now.