March 6: Improving Facility ProductivitySpeakers and presenters for the afternoon session on Day 1. All times Pacific Standard Time (PST).

1:00 p.m. – 1:15 p.m.                   
In Search of a Smoother Roll
Speaker:             Steve Isaac
The R&A’s use of the STRI Trueness Meter

1:15 p.m. – 2:00 p.m.                   
The Future of Golf Course Maintenance
Speaker:             Dana Lonn
The principles of innovation and what’s on the horizon for maintenance equipment

2:00 p.m. – 2:30 p.m.                   
Industry Update: Collaboration in Golf
Speakers:           Kimberly Erusha, Rhett EvansGreg Martin
Updates on USGA projects with GCSAA and ASGCA

2:30 p.m. – 3:00 p.m.                   
Benchmarking in the Hotel Industry: Lessons for Golf
Moderator:          Matt Pringle
Speakers:           Jay Jones and Kris Schoonover
How the hotel industry came to embrace benchmarking

3:30 p.m. – 4:00 p.m.                   
The Value of Golf’s Natural Capital
Speakers:           Kimberly Erusha, Brian Horgan, Eric Lonsdorf
An introduction to the Natural Capital Project, the first study to measure the value of a golf ecosystem

4:00 p.m. – 4:45 p.m.                   
USGA Resource Management: A Dollars and Sense Approach to 
Economic Sustainability
Speakers:           Chris Hartwiger, Scott MingayMatt Pringle, Jim Moore
A new map-based software tool that allows facilities to visualize and measure the cost impacts of potential changes in golf course features and maintenance levels

4:45 p.m. – 5:00 p.m.                   
Quantifying the Opportunity
Speaker:             Rand Jerris
Industry goals for golfer experience and resource consumption