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The USGA is providing access to our research, data and technology, as well as delivering grass-roots expertise to better serve golf facilities. This will support many of the national grow-the-game initiatives, make the game more welcoming and build the next generation of ambassadors. It is this generation that will honor and support the traditions of the game, expand its reach and drive it forward.

The quality of the golf experience can be improved through research, science and innovation. The USGA is developing solutions to help facilities become more economically viable and sustainable. By reallocating resources and improving efficiency, we can help deliver a better golf experience at a reduced cost that can be passed on to the golfer. The USGA’s work to improve and produce better playing conditions is another vehicle to enhance a golfer’s onsite experience.