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The “WOW” Factor Can Be Costly May 31, 2009 By Keith Happ

A simple cost-saving strategy is to request that mowers have the right of way to finish their work. This action saves time and money. (USGA Photo Archives)

This story originally appeared in the May-June, 2009, Green Section Record

The USGA Green Section has always operated under the premise that the Committee should define maintenance standards for the course. These standards define the preparation of the golf course for daily play. With the standards put forth by the Committee, the task at hand calls for allocating the necessary level of funding to achieve the desired outcome. Sounds simple, right? All too often, the ends do not meet.

You may have heard of the “WOW” factor as it pertains to golf course conditioning. The “WOW” factor presents an eye opening and even jaw dropping first impression of the golf course to be played. The “WOW” is a function of the mowing lines and patterns used to create striking contrast between various features of the course. When viewed from the tee, mowing patterns highlight the landing area of a fairway, help accentuate bunker features or mounds, and showcase the rough. Areas mowed perpendicularly to play can give the impression that they are narrower than they really area, while longer flowing mow lines may give the golfer the impression that an area is wider. The resulting appearance of the final product can vary, but the function of the mowing strategy is consistent and focused; prepare the area for play of the game of golf.

Preparing the course the desired fashion has become increasingly more difficult due to the recent trends in the economy. Operating budgets are being scrutinized, all line items are being reevaluated and budgets are being cut. The largest line item of most (if not all) golf course maintenance budgets is labor and related costs. The average cost for all labor is often 50 to 60 percent or more of the total golf course maintenance budget. During trying financial times, the line item is often reduced without consideration to the effect on conditioning. Expectations seldom change, despite the fact that there are fewer resources available to complete the required tasks. Work still needs to be completed to satisfy the golfers, and the superintendent is charged with getting it done.

Creating the “WOW” factors comes with a cost. It requires labor hours to complete mowing practices and it takes more time when smaller mowers are used to create the mowing patterns. If that is what the golfers want, and they are adequately funding operations, then by all means, don’t change a thing. However, when budget reductions are mandated, course setup priorities must be reevaluated. The question must be asked: What is more important – playability or aesthetics? Surveys of golfers have provided evidence that playability and conditioning are the priorities. Golf Digest’s new definition of conditions for their raters is an example. Raters now evaluate how firm, fast, and rolling fairways are, and how firm, yet receptive, the putting surfaces are. There is no request for an evaluation of how the course looked. The focus is on playability.

It is estimated 50 percent of the annual fuel cost for golf course maintenance is for mowing fairways, approaches and tees. It makes sense to reduce the amount of time it takes to mow these areas. Although is agronomically prudent to use smaller equipment on, and closer to, the putting surfaces, larger lightweight 5- or 7-plex machinery can be used effectively to prepare fairway turf when terrain features are not severe. Naturally, controlling mechanical stress (wear) is critical to turf performance. On greens and approaches it makes sense to use smaller mowers. Clipping removal is more essential to playing quality in these areas on the course. In the more expansive areas of the course –fairways – additional adjustments can be made.

Superintendents are altering their mowing patterns to reduce the amount of turning required to complete their design. Some are returning to the technique of mowing the fairway surface in halves. For example, after mowing is completed, the view from the tee would present one side of the fairway as darker than the other. Time studies have been conducted, analyzing the various angles used to mow fairways. These studies provide evidence that, when turning is minimized, mowing can be completed in much less time. An added side benefit is the reduction in wear and tear on the adjacent rough.

Mowing without baskets is also an option to consider. Time studies have shown that mowing without baskets requires 67 percent less time to complete compare to the same area mowed with baskets. When labor cost and fuel cost are factored in, the overall impact on time management is significant. As the saying goes, time is money. Productivity with allocated funds can be maximized and course conditioning can be sustained.

Many turf managers are concerned about the effects of clipping debris on playing quality. There are ways to deal with this issue. Creative drag and blower devices have been fabricated and attached to mowers to disperse clipping debris. Turf tips about drag and blower are presented by the Green Section are available on the USGA website. Returning the clippings to these areas of the course recycles nutrients. Depending upon grass species, 100 to 150 lbs. of nitrogen (N) per acre per year is removed when clipping are harvested. Returning clippings may allow fertility inputs to be reduced, thus offering another element of savings. Also, research has found that clippings do not contribute to thatch accumulation problems.

Committees can participate in the process of conditioning the course. A simple strategy is to request that mowing equipment have the right of way to complete mowing tasks with minimal interruptions. Reducing idling time creates a saving over the long term, and mowing in the afternoon minimizes the potential for unsightly clipping debris.

Golf courses are not created equal. Funding levels vary for maintenance programs used to accomplish course maintenance standards requested by golfers. Although the forms of the courses and maintenance programs used to accomplish course vary, the function of the course does not. The game is played the same, regardless of the venue and its presentation. Conditioning expectations can be achieved even if the “WOW” factor cannot be presented as desired. Reducing efforts to produce the “WOW” factor may allow for the use of maintenance practices that beneficially affect the play of the game during tight economic turns.

Keith Happ is an agronomist in the Mid-Atlantic Region, visiting courses in the states of Maryland, Pennsylvania, Virginia and West Virginia. Happ is a graduate of The Ohio State University and has a sub-regional office located in the Pittsburgh, Pa., area, bringing him closer to courses in the western portion of the Mid-Atlantic Region.