UNITED STATES GOLF ASSOCIATION
(Last Updated May 2018)
Table of Contents
What Information Does the USGA Collect?
The USGA collects two types of information from users of the USGA Products: (1) non-personal information as you interact with the USGA Products that cannot, in itself, be used to specifically identify or contact an individual (except as described below) (“Non-Personal Information”); and (2) personal information that can be used to specifically identify or contact an individual (“Personal Information”).
The USGA uses Web beacons or similar technologies to help track usage and viewing of the USGA Products and communications (such as emails). Web beacons, also sometimes called single pixel GIFs or action tags, allow the USGA to track page and message viewing counts and patterns, which we use to focus and tailor future content development and otherwise measure and improve the performance of the USGA Products.
Any or all of the above-described activities may be performed by us and/or on our behalf by our Representatives (defined below). These technologies enable us to assign a unique number to you, and relate your Non-Personal Information to other information about you, including your Personal Information. If we relate or combine your Non-Personal Information with your Personal Information, we will treat such related or combined information as Personal Information. These technologies also enable us to recognize you when you access the USGA Products using different Web browsers and different computers or devices.
When you use a USGA Product, you may be asked to provide or otherwise choose to provide Personal Information about yourself, including, but not limited to, your name, employer, social security number, driver’s license number or state identification card number, account number, credit card, debit card or other payment instrument information, security code, access code or password, birthdate, address, email address or other contact information, GHIN number or other golfer identification number, and certain golf play statistics (such as where played) about yourself that can be used on its own or with other information to identify, contact, or locate you, or to identify you in context.
The USGA Mobile Apps may collect precise information about the geographic location of your device. If your device is equipped with GPS or can connect with wireless access points or hot spots, or if your device is also a phone that communicates with cell towers or satellites, then your device is able to use these features to determine its precise geographic location. If you have consented using your device’s user interface, the geographic location of your device may be transmitted to our servers in real time any time that the USGA Mobile App is running (sometimes even if you are not actively using the USGA Mobile App or it is minimized on your device). Once you set your device to transmit its location information to us, your device will continue to transmit its location information to us until you set your device to no longer do so. You may at any time opt-out from further allowing us to have access to your device’s location information by accessing the USGA Mobile App’s location settings on your device and setting your device not to share its location with us. If there is any reasonable way such geolocation data can be associated with any of your Personal Information then we will treat such geolocation data as part of your Personal Information. Notwithstanding, you agree that we have the right to use any such geolocation data so long as we de-identify such data with any other Personal Information about you, and to the extent we so de-identify the data, the resulting data will be considered Non-Personal Information that we can use for research, marketing and any other legal purposes (e.g., tracking crowd movement in a tournament, etc.).
The above are only examples of the types of Personal Information we may collect. The actual types of Personal Information collected depend on the specific product or service you request, the types of transactions you conduct on the USGA Products and the various activities in which you participate.
How Does the USGA Use My Information?
The USGA uses the information it collects (including Personal Information and Non-Personal Information) primarily to serve our needs and the needs of the Regional Associations, member clubs, golfers and Approved Technology Providers, including to administer and manage membership, manage tournaments, to calculate, manage and administer the Handicap SystemTM, and to better understand your needs, provide you with better products and services, and deliver the specific product, service, or information you requested. For example, we may use the information you provide for processing and evaluating your entry application, for processing your membership application, for processing transactions on certain USGA Products, for processing your registration on certain USGA Products, and for contacting you with regard to your membership, registration, transactions and other activities or accounts on the USGA Products.
Information obtained through the USGA Products (including both Personal Information and Non-Personal Information) may be combined and used in conjunction with information obtained through sources other than the USGA Products or at different times, including both offline and online sources. The USGA and our Representatives may use this combined information to enhance and personalize your various experiences with us on and in connection with the USGA Products.
Sharing with Regional Associations, Member Clubs, Golfers and Approved Technology Providers
The USGA will share your Personal Information and Non-Personal Information with Regional Associations, member clubs, other golfers, Approved Technology Providers, and sometimes the general public as described herein. Your Regional Association is tasked with administering the Handicap SystemTM for its member clubs and golfers, therefore all related information about you will be shared among the USGA, the Regional Association and member clubs. Additionally, when a Regional Association or a member club manages a golf tournament using Tournament Pairing Program or USGA Tournament Management, then all information collected through such USGA Product will be shared among all organizations, entities and persons affiliated with that tournament. All information inputted by an individual when using the USGA Product will be shared with those organizations that either you or your organization is part of or managed by. For example, all information collected through the USGA Products from a golfer may be shared with the member club that the golfer belongs to and the Regional Association to which such member club belongs, and all information collected through the USGA Products from a member club may be shared with the Regional Association to which the member club belongs. Additionally, because Regional Associations play such a critical role in the administration of the USGA Products and managing regional qualifiers, they are given access rights (not edit rights) to the Personal Information and Non-Personal Information of all member clubs and golfers who use USGA Products; the Regional Association(s) and member club(s) to which golfers are a member have access and edit rights to your Personal Information and Non-Personal Information (prospective member club(s) have access rights in order to add golfers to their membership and after golfers have been added to their roster then they will have edit rights as well). If you or your Regional Association or member club uses an Approved Technology Provider, then such Approved Technology Provider will have access and edit rights to your Personal Information and Non-Personal Information. Finally, as part of the peer review process, certain parts of a golfer’s Personal Information and Non-Personal Information like name, golf club affiliation and golf data (scores, locations of play, dates played, etc.) will be generally available to the public (if you would like more information on peer review please refer to: Definition of PEER REVIEW. THE SHARING OF INFORMATION AS DESCRIBED HEREIN IS AN ESSENTIAL REQUIREMENT OF THE USGA PRODUCTS AND ADMINISTRATION OF THE HANDICAP SYSTEMTM. IF YOU DO NOT AGREE TO SUCH SHARING OF INFORMATION THEN YOU SHOULD IMMEDIATELY STOP USING THE USGA PRODUCTS AND REQUEST THAT THE MEMBER CLUB(S) AND THE ASSOCIATED REGIONAL ASSOCIATIONS NOT INCLUDE ANY OF YOUR INFORMATION IN ANY USGA PRODUCTS AND APPROVED TECHNOLOGY PROVIDERS.
Furthermore, to the extent you or any third party uploads any Personal Information about you on a publicly available tournament event site hosted on a USGA Product, you understand that such Personal Information may be available to the general public and outside the control of the USGA. You are responsible for controlling and monitoring any of your Personal Information uploaded on a publicly available tournament event site hosted on a USGA Product. If You become aware of Personal Information about you on a publicly available tournament event site hosted on a USGA Product that has not been authorized by you, you may contact the USGA at email@example.com to request removal of such information and the USGA will make commercial reasonable efforts to comply subject to additional information the USGA may request from you for verification purposes.
Sharing with Other Third Parties
For example, we may share your information (including Personal Information and Non-Personal Information) with our affiliates, technical consultants, service providers, third party auditors, third party partners or other third parties who use such information on our behalf to help make the USGA Products available, enhance their functionality, provide associated services, process your orders, or deliver content, samples, products, services, advertisements, gifts and prizes (our “Representatives”). Such Representatives include, for example, Web site or database hosting companies, address list hosting companies, e-mail service providers, analytics companies, advertising companies, distribution companies, fulfillment companies, payment processing companies and other similar vendors and services providers. We aim to implement reasonable and appropriate contractual and technical protections for limiting our Representatives’ use of your information to these business activities.
We reserve the right to access and disclose your Personal Information and Non-Personal Information as required by courts or administrative agencies and to the extent required to permit us to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation, the rules or policies of the USGA Products, or the rights of third parties, or to investigate any suspected conduct which the USGA deems improper. We may disclose your Personal Information and Non-Personal Information when we have reason to believe that someone is causing injury to or interference with our rights or property, other users of the USGA Products, or anyone else that could be harmed by such activities. We also reserve the right to transfer your Personal Information and other information in the event we, or a substantial portion of our assets, undergo a business restructuring, transfer of ownership, or similar transaction.
Please note that the USGA is not responsible for removing your information from third party lists or databases. You can restrict the use of certain of your Personal Information by certain direct mail companies by contacting: Mail Preference Service c/o Direct Marketing Association, P.O. Box 9008, Farmingdale, New York 11735-9008.
Cookies, Third Party Advertisers, Analytics and Social Networking
As described herein, we and third parties, such as ad networks, web analytics companies and social networking platforms, may collect information (including Personal Information and Non-Personal Information) about you and your online activities over time and across the USGA Products and other web sites. Unless you opt out following the instructions below, these companies may use your Personal Information, information about your visits to and usage of the USGA Products and other web sites, and general geographic information derived from your IP address, in order to provide advertisements about goods and services that are customized to your interests and preferences on the USGA Products and other web sites. Some advertisements may display icons that consumers can click on for more information about their advertising choices.
We work with advertising partners, including DoubleClick, Quantcast and Adobe, to make this happen. These companies may employ cookies, clear GIFs, tracking pixels and/or other tracking technologies to cause relevant ads to be displayed to you. To opt out of this, follow the instructions here or here. You may also individually opt out of DoubleClick here, Quantcast here and Adobe here. For information about applicable Doubleclick privacy practices, visit https://www.google.com/intl/en/policies/privacy/; for information about Quantcast’s privacy practices, visit https://www.quantcast.com/how-we-do-it/consumer-choice/privacy-policy/; and for information about Adobe’s privacy practices, visit http://www.adobe.com/privacy/policy.html. If you do want to opt out of using these tools, you need to opt out separately for each of your devices and for each Web browser you use (like Internet Explorer, Firefox or Safari) on each device. However, if you opt out, we may still suggest offerings to you on the USGA Products based on your history at the USGA Products.
You may opt in or opt out of our sharing of your Personal Information with third parties for their marketing use by following the directions in the “Opt Out” section below.
How Does the USGA Try to Protect My Information?
You should be aware that any information and content, including Personal Information you post to message boards, community tools, or other publicly accessible forums may be viewed and used by anyone with access to such forums. By using these services, you assume the risk that the Personal Information provided by you may be viewed and used by third parties.
If you are using a shared or public computer, we recommend that you log off your profile and close your browser window when you have finished using any of the USGA Web Sites. If you notice any inaccuracies in your Personal Information, please contact us immediately.
Links to Other Web Sites
The USGA Products may contain links, banners, or advertisements to other web sites. When you click on such links, banners, or advertisements, the privacy policies of the web sites to which you are linked and/or their service provider (as applicable) will govern the use of your information collected on such sites. The USGA does not have access to or control over any technologies or practices that may be used by third parties.
Children’s Online Privacy Protection
Young Minors are expressly prohibited from providing any Personal Information, including name, physical and e-mail address, telephone number, golf playing data and information, or any other information to the USGA via the USGA Products. USGA does not knowingly collect or solicit Personal Information directly from Young Minors or allow Young Minors to register to use any USGA Product. In the event the USGA learns that we have collected Personal Information from a Young Minor without verifiable parental consent, we will delete such information as quickly as possible.
Consent to Worldwide Transfer and Processing of Personal Information
Please understand that if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us. Also, a request to have us stop sharing your Personal Information with other entities for marketing purposes will only apply as of the date of your request, and we will not be responsible for any communications that you may receive from entities that received your Personal Information prior to such request. In these cases, please contact that entity directly.
PLEASE NOTE THAT THIS SECTION DOES NOT AFFECT THE SHARING OF INFORMATION WITH REGIONAL ASSOCIATIONS, MEMBER CLUBS, OTHER GOLFERS AND APPROVED TECHNOLOGY PROVIDERS, WHICH IS STRICTLY GOVERNED BY THE SECTION ENTITLED SHARING WITH REGIONAL ASSOCIATIONS, MEMBER CLUBS, GOLFERS AND APPROVED TECHNOLOGY PROVIDERS. YOU ARE NOT ABLE TO OPT-OUT OF SUCH SHARING AND SHOULD NOT USE ANY USGA PRODUCT IF YOU DO NOT AGREE TO SUCH SHARING.
California Privacy Rights
Under California Civil Code Section 1798.83, also known as Senate Bill 27 or “Shine the Light” law, California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, information about the customer information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. You may email us at firstname.lastname@example.org, calling us at (908) 234-2300 to request a copy. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response.
The USGA welcomes your questions and comments about privacy. Please feel free to contact us for any reason, including a request to be added to or taken off a marketing list or to prevent sharing your Personal Information with third parties, by sending an e-mail to email@example.com, calling us at (908) 234-2300, or writing us at the United States Golf Association, P.O. Box 708, Liberty Corner, NJ 07938.