|

The Green Committee Chairperson: Are
You Up To The Challenge?

By James Frances Moore
Director, Mid-Continent Region, USGA Green Section
Reprinted from the USGA Green Section Record
1992 September/October Vol 32(5): 8-11
IT'S A LOUSY JOB, for the most part. You are a previously
sane individual who joined a club for entertainment, a little exercise,
and some social camaraderie, who somehow finds himself not only
on what is arguably the club's most important committee, but also
responsible for the club's most valuable physical asset - the golf
course. Gone are the enjoyable rounds of golf, uninterrupted by
a playing partner's constant advice of what he would do if he were
in charge. Relaxing lunches at the club turn into mini-board meetings
with uninvited attendees pursuing an agenda of gripes formulated
during their morning round. And not only does the superintendent
take every opportunity to subtly (and sometimes not so subtly) remind
you that the management of a golf course is no job for an amateur,
the women, men, seniors, juniors, hackers, and flat-bellies are
all convinced that you listen and respond only to the complaints
of groups other than the one they feel represents their interests.
The final straw may be when your spouse threatens divorce if you
ever volunteer for any committee again.
Club politics aside, at first glance the Green Chairperson might
appear being to be a no-brainer. Today's superintendents are better
educated and more professional than ever before, There are computerized
irrigation systems to precisely manage water, and maintenance equipment
that can do more in less time and yield improved quality. Chemical
companies have developed safer yet more effective pesticides and
fertilizers. And turfgrass scientists are constantly developing
new grasses and maintenance practices that allow us to enjoy the
game even in the most demanding climate.
Unfortunately, in spite of all this progress there has never been
a time in the history of golf that good leadership in the position
of Green Chairperson has been more greatly needed. Both the game
of golf and the golf course maintenance industry are under attack
from many sides. Those who know nothing about the game or who can't
afford the game at any cost consider it a sport only for the elite.
Extremist environmental advocates paint golf courses as ravaged
tracts of formerly pristine land that now glow in the dark as a
result of chemical overload. Government regulatory agencies seem
determined to pattern mandates after the tax code. Every day, more
and more people want to use the course and expect it to be better
conditioned than what was considered championship caliber just 10
years ago. And those better educated superintendents, computerized
irrigation systems, and new mowers don't come cheap. Today's golf
course budgets are growing rapidly and almost always represent the
club's largest outlay of funds.
The position of Green Chairperson is anything but a no-brainer.
In fact, this job should be filled only by an individual with exceptional
leadership skills, an interest and willingness to learn a whole
new vocabulary, the mental toughness necessary to make hard decisions,
and the time to do the job right. Not many people in any club meet
these criteria. As a result, most Green Committees are poorly led
and in many cases do more harm than good in spite of the best of
intentions. The unfortunate truth is that the lack of good leadership
may well be the biggest problem many clubs face.
This article is written to help the new Green Committee Chairperson
be more effective. It is hoped the following tips will prove helpful
in making your term a successful one.

Many of the most serious mistakes made by committees are due simply
to a lack of tenure. When terms are limited to less than three years,
there is an understandable inclination to want to "leave your mark"
on the course. New bunkers, tees, and mounds are added under the
direction of amateur architects following a personal agenda. These
new features seldom complement the rest of the course and are almost
always expensive and/or difficult to maintain.
Perhaps the most dangerous additions are the trees that are planted
in every open area of the course. This design philosophy invariably
seems to be to get the trees as close to the greens and tees as
possible. Sadly, the legacy you and your committee leave will be
greens that remain under constant stress from a lack of light; poor
air movement, and root competition.
The tip, of course, is to make certain the committee is composed
of individuals with experience in club affairs and then allow them
to remain on the committee for at least three years. One-year terms
are invitations to poor management in any business. Golf course
management is no exception. And don't forget the old saying concerning
the size of your committee - "there should always be odd numbers,
and three is too many." Realistically, a committee of five to seven
should offer good representation of even the most diverse membership.
One excellent means of guaranteeing both continuity and experience
is for the club's immediate Past President to become the newest
member of the Green Committee. The committee is soon made up of
all Past Presidents - individuals who are very familiar with the
entire club operation. With a committee of five, tenure will likewise
be five years. Given the experience of the committee, long-range
planning will be realistic and considered by the majority of the
membership as credible. Variations on this formula also have been
used successfully.

It should be the committee's responsibility to determine a realistic
level of maintenance for the course. While most people would want
the course in "member guest" condition at all times, this seldom
is a realistic goal due both to agronomic and budgetary restrictions.
The course can be peaked for a special event, but the committee
and golf course superintendent jointly should determine the level
of maintenance appropriate for day-to-day golfing activity. This
maintenance level should provide playing conditions agreeable to
the majority of the membership while placing agronomically reasonable
demands on the course itself. Remember; for a mission statement
to be useful, it must be realistic.

Every club's master plan should include at least the following:
- A tree planting and removal program that considers the architectural
and agronomic influence of trees on the game of golf. A tree
care program is best developed through the combined efforts
of the superintendent, golf professional, a professional arborist
members of the committee, and ideally, a professional golf course
architect. This team should evaluate the existing inventory
of trees as well as locate future plantings.
- A professionally prepared cart path routing plan so that even
if the path system is built in stages, it eventually will all
fit together.
- Location and design of new course features that can be built
by the superintendent. Tees, bunkers, mounds, etc. should be
professionally designed by the architect and approved by the
membership prior to any construction efforts.
- An analysis of water quality and water availability for the
future.
- Identification of large capital improvements so the club can
ready itself financially over a period of years rather than
in a few frantic months. Such improvements include new irrigation
systems, pumping plants, maintenance facilities, the reconstruction
of greens, and other major architectural changes to the course.

The committee should request from the superintendent a capital equipment
replacement and acquisition schedule. This schedule should identify
how much longer each piece of major equipment is expected to last
and recommend a year for replacement. Occasionally the Green Section
staff visits a club that has implemented this very sound business
practice. Unfortunately, the vast majority of committees across
the country choose to ignore these needs and simply pass them along
to the next committee year after year When the time finally comes
that the purchases no longer can be ignored, the club finds itself
totally unprepared. This is crisis management at its worst and always
results in wasted funds and labor resources, membership dissatisfaction,
and a prolonged reduction in the quality of the facility as a whole.

The committee also must accept the fact that golf course maintenance
as we now know it will almost certainly change radically due to
environmental concerns. In the near future virtually all courses
will need to conserve water, reduce chemical use, convert to superior
grass varieties, and implement community-friendly programs such
as the USGA-sponsored Audubon Cooperative Sanctuary Program for
Golf Courses.
The members of the committee need to begin educating their fellow
members that:
- Absolute perfection in terms of weed control is no longer
a practical goal. Weeds that threaten the course from an agronomic
standpoint and those that adversely affect playing quality should
be controlled. But there are many, many times golf courses are
sprayed for weeds that really could be tolerated. These "weeds"
often can become the basis for sanctuary areas and native areas.
Make no mistake, there is a selling job involved here to convince
people that there is a difference between a weed patch and a
nesting habitat. Influential members of the committee will be
much more persuasive than even the most eloquent superintendent.
- The same types of compromises in terms of appearance will
be necessary for water features. Instead of immaculately manicured
borders surrounding a totally weed-free lake, we need to learn
to accept buffer strips and a few aquatic weeds. Repeated chemical
treatment of water features to compensate for insufficient depth,
nutrient runoff, and stagnation is neither cost effective nor
sensible.
- What is perhaps most important, the committee members must
help educate the golfers of the club that the course cannot
reasonably be kept in "member/guest" condition at all times.
Attempting to do so will result in a turf that is kept in a
constant state of vulnerability to damage from disease, insects,
weeds, and traffic. While chemicals are extraordinarily valuable
tools for golf course maintenance, the goal at every course
should be to create favorable growing conditions and establish
a level of maintenance that reduces the need for such crutches
as much as possible. A course that is not constantly pushed
to the maximum has far fewer problems year in and year out and
requires less input in terms of chemical controls.

Establish a personal relationship with the golf course superintendent.
Many times the Green Committee Chairperson takes the position that
if the superintendent is taking good care of the course it is best
not to interfere. While this attitude might seem appropriate at
first, consider the problems that arise when something goes wrong
on the course and the lines of communication are not well established.
Most superintendents are like employees in any profession. They
are anxious for the opportunity to communicate their needs to their
employers. However, golf course superintendents have the added problem
of working in a profession so specialized that the average Committee
Chairperson initially will have little idea of what the superintendent
is talking about. It is equally important that the superintendent
have a good understanding of what the membership needs. These needs
should be articulated by the Green Chairperson.
There are a number of steps the new Chairperson can take to make
certain good communication exists between himself and the superintendent.
- Play golf together often. Be certain to play with all types
of members rather than the same group each week. This will help
you see the course from their perspective and better understand
their demands. Play other courses, too. Put together a foursome
of the Pro, Superintendent, Green Chairperson, and one other.
Meet your counterparts at the other club if possible.
- Attend local superintendent meetings and Green Section conferences
together as often as possible. Try to attend the annual Golf
Course Superintendents Association of America meeting. This
is always an "eye-opener" for the Green Chairperson, and the
time spent in the seminars and looking at the newest innovations
the industry has to offer will prove very productive.
- Hold committee meetings in the maintenance facility occasionally.
Let the entire committee learn a little more about what it takes
to care for the course. If the condition of your maintenance
facility is too poor to hold a simple meeting, consider the
working environment in which your course maintenance staff must
work on a daily basis.

The staff of the Green Section visits more than 1,500 courses each
year, with maintenance budgets ranging from much less than $100,000
to well over $1,000,000. The agronomist can help you reach a balance
between the agronomic needs of the course and the desires of the
players. They can help you identify the potential of your facility
as well as pinpoint areas in which both short-term and long-term
improvement efforts need to be made. They will give the superintendent
and the committee an honest assessment of the programs in place
and help formulate new programs if necessary. The Green Section's
Turfgrass Advisory Service is one of the best bargains in golf and
a resource every Green Chairperson should tap.

How critical is this need for stronger leadership at the top? Look
at it this way. Never before has our industry been better prepared
to deal with the challenges of the future. We have the best-educated
superintendents, a scientific and research community that produces
invaluable information on a regular basis, computerized irrigation
control that gives us the best-ever management of water, and unbelievably
efficient equipment. We have immediate access to critical information
sources and a worldwide network of turfgrass professionals of all
types who freely exchange ideas. Unfortunately, the sad truth is
that all of these assets can be negated at the management level
by one chairperson or a committee whose only goal is to have faster
greens and 100% pristine conditions. Simply put, poor leadership
is worse than no leadership at all. The game of golf and the golf
course maintenance industry cannot meet the challenges of the future
without the support and leadership of those who are the ultimate
consumers - the golfers.
Hopefully, all these challenges do not scare you away from accepting
the responsibility of Green Committee Chairperson. Make the commitment,
accept the challenge, and follow the guidelines outlined above.
The pay may not be great, but the knowledge that you have had a
positive impact on your course, those who use it, and the lives
of those who maintain it, should go a long way toward justifying
the effort.
|
|
|
|