USGA And American Express Launch “Play 9” Program

National “Play 9 Day” Planned for July 23

By USGA
June 11, 2014

VILLAGE OF PINEHURST, N.C. – The United States Golf Association, together with American Express, officially launched the “Play 9” program today to demonstrate how nine-hole rounds can help more golfers enjoy the game in less time.

A creative USGA public service announcement (PSA) starring Rickie Fowler will debut during 2014 U.S. Open Championship television coverage, showing the 25-year-old PGA Tour pro finding time to play the game with family and friends while still fulfilling other daily commitments and interests.

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“I don’t always have enough time to play a full round between practice and spending time with friends and family,” said Fowler. “I’m happy to join the USGA and American Express on ‘Play 9’ to encourage golfers to play a nine-hole round, especially if that’s what’s going to get them out onto the golf course to play more often.”

At the forefront of the USGA’s multi-year commitment to promote “Play 9” is the first annual “Play 9 Day” on Wednesday, July 23, when all golfers will be encouraged to play a nine-hole round. The program builds on the organization’s ongoing efforts to make the game more accessible, sensitive to time considerations and sustainable.

“During our extensive conversations with golfers, we’ve learned that they feel challenged by the time it takes to play,” said Mike Davis, executive director of the USGA. “By creating awareness of the nine-hole round, and the many ways that one can enjoy the game in less time, we hope this creative program featuring one of the game’s more dynamic and progressive players will energize and remind golfers how they can fit the game into their days.”

“American Express is excited to partner with the USGA and Rickie Fowler to support the game by encouraging more people to play nine-hole rounds,” said Deborah Curtis, vice president of sports and entertainment marketing at American Express. “With their support, we want ‘Play 9’ to demonstrate how golf can fit into the everyday lives of players – giving golfers everywhere a chance to play more often.”

Industry research indicates there is growing interest in this format of play. According to the National Golf Foundation, 27 percent – more than 4,000 – of America’s courses are nine-hole facilities. In addition, nine-hole rounds can be played at most 18-hole public facilities. However, just 24 percent of total rounds played last year, among those surveyed, were nine-hole rounds.

A separate study conducted in 2013 by Sports & Leisure Research Group for the USGA found that 33 percent of core golfers (those who play eight to 24 rounds annually) and 38 percent of casual golfers (those who play seven rounds or fewer) would play more nine-hole rounds if the format were “more strongly encouraged.”

The “Play 9” program will provide golfers and golf courses with resources that will allow them to celebrate the nine-hole round and the game in a variety of ways, including finding time to enjoy a nine-hole match with friends and post an official score, or even take a lesson.

To view the PSA and to learn more, visit www.usga.org/play9. All golfers are encouraged to share their photos and experiences via social media using #play9golf.

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Chevron
   

The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex
   

Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.



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IBM
   

IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus
   

Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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American Express
   

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment


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