USGA Expands Its Relationship With Rolex

Watch company joins USGA corporate partner program

January 9, 2012

Far Hills, N.J.– The United States Golf Association (USGA) announced today a multi-year extension and expansion of its long relationship with Rolex, the world’s pre-eminent maker of timepieces and a worldwide supporter of golf and the USGA.



As part of the arrangement, Rolex will become an official partner of the USGA. The company will enhance its investment in USGA digital media properties, print publications and championship timekeeping, while continuing to build on existing activities, including increased financial support for the production and distribution of the Rules of Golf.

“I can’t think of a company that is more globally and passionately associated with golf,” said Mike Davis, the USGA’s executive director. “Rolex support permeates the core of golf, beyond championships and players, to the Rules, history and etiquette. They appreciate the USGA’s leadership role in the game and we are thrilled to have their renowned brand as part of our corporate family.”

“To become an official partner of the USGA today is a proud step for Rolex. The integrity of the game, its timeless appeal and respect for the Rules of Golf are shared values for our organizations,” said Gian Riccardo Marini, chief executive officer of Rolex SA.

Rolex has long been associated with golf’s biggest events and names. Currently, the Swiss watchmaker is the official timekeeper at numerous international golf competitions and is associated with many of the world’s leading golf organizations, including the USGA, The R&A, PGA Tour, European Tour, LPGA Tour, and American Junior Golf Association.  

Rolex has been a longtime partner of both the USGA and many players associated with the organization. Over the past 44 years, Rolex has sponsored USGA champions, ambassadors and honorees, including Arnold Palmer, Jack Nicklaus, Gary Player, Tom Watson, Retief Goosen, Phil Mickelson, Tiger Woods, Annika Sorenstam and Lorena Ochoa.

The USGA was one of the first golf organizations to partner with Rolex, which has presented the U.S. Open Annual book since 1985. Rolex has supported other USGA publications through the years, most notably the Rules of Golf. In 2012, the company is helping to make available for the first time complimentary copies of the Rules of Golf book. Individuals may order the publication by visiting, the official website of the Association. More than 2 million copies of the Rules of Golf will eventually be distributed with the support of Rolex.

Rolex has also helped the USGA in many of its non-championship missions. In addition to supporting the USGA Museum, Rolex has helped to guide millions of everyday golfers as a publishing partner for the Rules of Golf book and as the sponsor of the “Rule of the Day” on Most golfers will never compete in a USGA championship, but anyone who ever has picked up a club can benefit from the wide dissemination of the Rules of Golf, made possible by Rolex.

About Rolex 

Rolex is one of the world’s foremost watchmakers, with an unrivaled reputation for expert craftsmanship.  With headquarters in Geneva, Switzerland, Rolex is recognized for revolutionary innovations dating back to the first waterproof watch, the Oyster, in 1926 and the first self-winding watch in 1931. 

The Rolex association with golf began in 1967 when the company presented Arnold Palmer with a gold Oyster Perpetual to honor his achievements. Since then, Rolex has expanded its global presence in golf. The company’s successful sponsorship strategies and initiatives have created partnerships with some of the world’s top athletes, sporting events, and cultural institutions around the world. Integrity, precision and the skillful pursuit of excellence make Rolex a perfect partner.

For more information, visit

Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit

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American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit

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