Message From USGA Communications

By Joe Goode, Managing Director
January 9, 2012

Dear Members of the Golf Media:
As we begin a new year, I thought it appropriate and valuable for you to share some recent changes to the USGA Communications Department, since my joining the organization last fall. The golf media community is a high priority constituency of the United States Golf Association, and ensuring that you understand how we are organized will help us serve each other’s mutually beneficial needs, while fostering important and lasting relationships.
As managing director of the USGA Communications Department, reporting to Rand Jerris, senior managing director, public affairs, I will continue to lead the day-to-day operations of the Association’s communication functions, including media relations, championship communications, non-championship communications, creative services and editorial services, while generally serving as a primary media contact.
Pete Kowalski was recently promoted to director, championship communications, reporting to me. In addition to Suzanne Colson and Christina Lance, Pete has recently added Brian DePasquale to the championship communications team. Brian, who has assisted at the U.S. Open for the better part of two decades, will serve as manager, championship communications. Previously, Brian served as assistant athletic director, communications, for the University at Albany (N.Y.) for more than 17 years. This team will be responsible for media credentialing, media center operations and promoting our national championships and international events.
Beth Murrison, who previously served as manager, championship communications, has been promoted to a new position as director, public services, reporting to Rand Jerris.
The USGA is also pleased to welcome Jeff Altstadter as media relations manager, a newly created position, reporting to Dan Hubbard, assistant director of communications. Jeff joined the staff of the USGA on Jan. 3. Previously, Jeff served as senior director of communications for the New Jersey Devils, leading a four-member team and serving as the team’s spokesman. With 10-plus years of sports media communications experience, Jeff brings a strong set of media relationships and a solid record of placing stories with major sports print, broadcast and social media outlets.
Dan Hubbard and Jeff Altstadter, along with Hunki Yun and Ken Klavon, will continue to focus on non-championship communications, promoting the USGA’s important work in building a greater appreciation for the Rules of Golf; conducting equipment research and maintaining equipment standards; overseeing the USGA Handicap and Course Rating Systems; supporting a network of state and regional golf associations; advancing the work of the USGA’s Green Section; and celebrating and preserving the history of the game through the USGA Museum.
John Mummert and Ron Driscoll will continue to lead their talented teams in creative services and editorial services, respectively, reporting to me.
Today, the USGA is strong, and we have set an ambitious course for ourselves to continue to play a meaningful role in preserving golf’s traditions, values and history. As a Communications Department, we know our ongoing efforts will require serving the golf media community in a meaningful way.
As we look ahead to a new year, we are poised to conduct another impressive lineup of championships, highlighted by the 112th U.S. Open Championship in June, which will be hosted for the fifth time by The Olympic Club in San Francisco. We expect that many additional opportunities await us to support the game in 2012.
Thank you for your attention and interest in the game and the USGA. On behalf of the entire communications team, we look forward to working with you and especially the chance to work for the good of the game.
Joe Goode

USGA Communications Department Key Contact List
Joe Goode (908.470.5008) – Chief Spokesman, Media Relations, Strategy
Pete Kowalski (908.234.2300 x1322) – Championship Communications
Brian DePasquale (908.234.2300 x1292) – Championship Communications
Suzanne Colson (908.234.2300 x1408) – Championship Communications
Christina Lance (908.234.2300 x1149) – Championship Communications
Dan Hubbard (908.234.2300 x1136) – Non-Championship Communications
Jeff Altstadter (908.234.2300 x1133) – Media Relations
Rhonda Glenn (352.347.1932) – Communications
David Shefter (908.234.2300 x1315) – Sr. Writer/Championships
John Mummert (908.234.2300 x1983) – Staff Photography, Video, Creative Services
Ron Driscoll (908.234.2300 x1190) – Web Content and Editorial Services 


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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

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