What Is A USGA Ambassador?

By Hunki Yun, USGA
November 22, 2011

Annika Sorenstam jumped at the chance to become a USGA Ambassador and provide an important connection between the organization and the public. (Danielle Burenstein/The Children’s Storefront)

In 2008, Annika Sorenstam became just the second ambassador in the history of the USGA. The first was Arnold Palmer, who has been the honorary chairman of the USGA Members program since its launch in 1975. 

As ambassador, Sorenstam provides an important connection between the public and the USGA and makes the game more relevant and more accessible to all golfers of all skill levels.  

Sorenstam has made several important contributions to the USGA and its activities and missions. She offered a behind-the-scenes look into what it takes to compete in the national championship at the 2008 U.S. Women’s Open, and was also the honorary chairman of the 2011 U.S. Women’s Open, where she hosted a special clinic at The Broadmoor in Colorado Springs.  

In addition to promoting the U.S. Women’s Open, which she won three times, Sorenstam inspired tomorrow’s stars when she spoke at the players’ dinner at the jointly held U.S. Junior Amateur and U.S. Girls’ Junior in 2009. She also has educated golfers by taping a series of “Play by the Rules” videos. 

Partner Links
AmEx image
AmEx image
AmEx image
AmEx image

The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

Chevron image

Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

Rolex image

IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

AmEx image

Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

AmEx image
American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment

AmEx image