What’s New On Redesigned USOPEN.com

USOPEN.com features tablet-friendly design and enhanced photo viewing

June 10, 2011


Far Hills, N.J. – When the U.S. Open returns to Congressional Country Club in Bethesda, Md., on June 16-19, golf fans will be able to use a variety of technologies, digital applications and devices to access scoring, live streaming and the latest news, from their home, office or virtually any location.


In partnership with IBM, the USGA’s goal is to bring golf fans closer to the U.S. Open through innovative design, interactive play tracking, an enhanced course section and live HD streaming. Fans will be closer to the action than ever as scoring, live streaming and the latest news are delivered wherever and whenever they want it. In 2010, user engagement was up 150 percent over 2009 and the number of unique users was up 7 percent. 

USOPEN.com Innovation 

·         Tablet-Friendly Design (New for 2011): A carousel design of channels allows fans to access content more quickly. The entire site is tablet-friendly, including iPad, Zoom, Playbook and Galaxy. 

·         PicStream (New for 2011): Watch the action unfold from Congressional Country Club through this near real-time photo experience. The Blue Course has been wired so that USGA photographers on the course can digitally transmit images immediately after they are taken. Photos are edited, tagged and pushed out within minutes across all digital platforms, powered by IBM, including USOPEN.com and mobile devices. 

·         Enhanced Course Section: Delivers the U.S. Open course setup at Congressional Country Club to golf fans through an HD experience. Features include: 

o   “Flyover” videos narrated by Mike Davis, the USGA's executive director, who explains each hole’s setup and what the players will face at Congressional under U.S. Open conditions. 

o   High-resolution images of each hole showing tee, fairway and green views. 

o   Ability to play each hole through the Virtual U.S. Open, presented by Lexus, developed in association with World Golf Tour. 

·         HD Live Streaming 

o   Fans can access exclusive live streaming of a marquee group during both morning and afternoon sessions of Thursday and Friday championship rounds. 

·         Social Media  

o   The U.S. Open Facebook Fan Page includes news, highlights and blogs. Golf fans can use this opportunity to connect with other fans and share their U.S. Open experiences, comments and photos. 

o   Follow the U.S. Open action on Twitter @usopengolf or “Ask the Booth” a question that ESPN Radio analysts might read on-air.  Tweet @AmericanExpress 

·         On-Site Digital Experience 

o   During championship play June 16-19, American Express, a USGA corporate partner, will provide CourseCast radio and TV devices to enhance the on-site viewing experience for Amex cardmembers, bringing these fans even closer to the action. 

o   American Express TV: Cardmembers will have exclusive access to hand-held televisions, powered by FanVision, that deliver a live telecast of the championship and player information from anywhere on the course. 




Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment

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