USGA To Become Participating Partner
Of Golf Industry Show Starting In 2010

Trade show moving to Wednesday-Thursday schedule 

February 6, 2009

New Orleans, La. - Already recognized as one of the most important gatherings in the golf industry, officials of the Golf Industry Show announced today the event will become even stronger with the United States Golf Association signing on to become a participating partner of the event beginning in 2010 in San Diego.

Currently providing an educational session for the Golf Industry Show, the USGA will increase its presence with additional programming, promotion and sponsorship activities.

"The United States Golf Association is pleased to formalize our long-standing involvement with the Golf Industry Show," USGA Executive Director David B. Fay said. "The USGA has actively participated in the GCSAA Conference and Show and the current Golf Industry Show since the conference's inception in the late 1920s. With our annual Education Conference, trade show booth, and staff volunteering as seminar instructors, the USGA Green Section continues to work with golf's allied associations to support and safeguard the game."

The Golf Industry Show is an innovative trade show combining education, networking and solutions for golf course superintendents, owners/operators, general managers, chief operating officers, architects, builders and others in the golf and club management industries. More than 18,000 golf and club industry professionals and over 800 exhibitors are expected in New Orleans for the 2009 show, Feb. 5-7, at the Morial Convention Center.

The Golf Industry Show is presented by the Golf Course Superintendents Association of America (GCSAA), the National Golf Course Owners Association (NGCOA) and the Club Managers Association of America (CMAA), along with participating organizations, the Golf Course Builders Association of America (GCBAA), the American Society of Golf Course Architects (ASGCA) and the National Golf Foundation (NGF). It was formed with the combination of three trade shows, the GCSAA International Golf Course Show, the NGCOA Trade Show and the CMAA Exposition. GCSAA and NGCOA merged their trade shows into the annual Golf Industry Show, beginning in 2005 in Orlando. That inaugural event was ranked the 82nd largest trade show in North America that year by Tradeshow Week 200 . The CMAA joined the Golf Industry Show in 2007.

In a joint statement, current Golf Industry Show partners expressed excitement about the USGA's participation: "The show and corresponding education conferences attract a wide diversity of participants. We believe that adding the USGA only enhances what we have to offer and provides a more complete menu of resources. It is a partnership that will expand beyond the show to ultimately strengthen the game and industry."

In addition to the inclusion of the USGA, the Golf Industry Show will follow a different format in 2010. Based on feedback from attendees and exhibitors, the schedule will be modified so that all events (education conferences and trade show) are held on weekdays. Responding to member and exhibitor desires to preserve more of their weekends for family and personal time, the trade show portion of the event will be conducted Wednesday and Thursday (February 10-11), with virtually no competing events. GCSAA and NGCOA education will be held on Monday, Tuesday and Friday. CMAA education will end on Saturday.



Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit

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American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit

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