USGA Releases Second Video On Golf Etiquette


November 6, 2007
E-mail address: mediarelations@usga.org

Far Hills, N.J. - Capitalizing on its highly successful informational video on etiquette and fair play, the USGA has produced a new and improved "Spirit of the Game II" DVD, to be available to the public later this month. This 100-minute interactive DVD features thoughts on the game by golf professionals and celebrities, while addressing significant elements of proper behavior on the golf course in a creative, educational and fun manner that appeals to golfers of all ages.

Segments include a brief history of the game, as well as the evolution of golf in America, with primary features focusing on the principles of the game, care for the course, sportsmanship, etiquette and the USGA's Handicap System.  Each section is broken down by two levels: basic information and additional details for golfers who want to acquire more knowledge about the game.

Actor and avid golfer John O'Hurley is among the celebrities appearing on-camera. The DVD also includes narration from Today Show co-host Matt Lauer, sports announcers Dan Hicks, Jennifer Mills, Jimmy Roberts and John Saunders, as well as two-time U.S. Women's Amateur champion and television golf announcer Kay Cockerill and 2002 USGA Bobby Jones Award recipient and television golf announcer Judy Rankin.

Special contributions, both on screen and in production, also came from PGA and LPGA teaching professionals throughout the United States, as well as individuals from the PGA Tour, Golf Course Superintendents Association of America and other golf industry entities.

The original "Spirit of the Game" video was released by the USGA in 1998.  Both programs were produced by Cowen Media, an Emmy award-winning company based in New Jersey.  The genesis of the concept came from golf legend Arnold Palmer, who approached the USGA with the concept of an educational outreach program to better explain why etiquette on the golf course is important.

"The Spirit of the Game II" serves as an educational tool to the growing number of golfers, as well as to tournament volunteers, member clubs, club professionals, state and regional associations and the media.

For more information or to obtain a copy of "The Spirit of the Game II" visit www.usgapubs.com or call the USGA Order Department at 1-800-336-4446.
   
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.



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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment


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