Senior Manager, Brand Marketing


About the USGA: 

The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches, attracting players and fans from more than 160 countries. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards and World Amateur Golf Rankings. The USGA’s reach is global with a working jurisdiction in the United States, its territories and Mexico, serving more than 25 million golfers and actively engaging 150 golf associations.

 

The USGA is one of the world’s foremost authorities on research, development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and invests in the development of the game through the delivery of its services and its ongoing “For the Good of the Game” grants program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.


 

Location: 

Far Hills, NJ
 

Position Summary: 

The Senior Manager, Brand Marketing is responsible for the implementation of the brand vision and strategy, serving as the primary contact to the broadcast / print / digital creative agency, and executing against internal integrated marketing programs that elevate and enhance the perception of the USGA externally. The role is primarily focused on synthesizing key insights and research, adapting and activating the established brand vision and architecture, and project-managing brand-enhancing programs and initiatives that result in elevated brand awareness, relevance and enhanced favorability. Internally, the role works across all USGA functions, and externally works closely with research, broadcast agency and creative agency partners. Success is measured by the development of clear and actionable marketing programs, reception and adoption across relevant functional areas, on-time and on-budget project delivery, and favorable external measures of brand health based on brand health tracking surveys.


What You Can Expect 

  • Steward the USGA brand in support of the articulated vision, architecture and positioning of the USGA brand to ensure delivery against the long-term goal of elevated brand awareness, reputation and favorability
  • Engage, inspire and galvanize the organization around the brand vision, strategies and positioning creating clarity around how the brand is brought to life within their own respective functional areas
  • Liaise closely with the brand vision / architecture agency to ensure timely project management, and on-budget delivery of services
  • Develop project timelines, manage TV/print shoots and planning meetings, adhere to carefully defined project parameters, establish scope-of-work documents, determine and adhere to budgets, and ensure successful completion of objectives
  • Work closely with Director, Media Planning to ensure compatible approach and timing to creative unit development and broadcast / digital / print production and trafficking plan
  • Work closely with all internal USGA functions to identify core functions that most closely align with brand vision activation points (e.g. PSAs, integrated marketing programs)
  • Liaise with marketing leads in key departments to ensure the development of marketing plans that flow contextually, attribute proper weight to areas of greatest external value and impression generation, and work in-tandem to improve brand health
  • Closely manage project timelines against integrated marketing program development to ensure on-time and on-budget delivery
  • Establish clear respondent tabs for consumer and industry end-user groups so information coming into the USGA is discrete, consistent and repeatable over time
  • Work closely with external research agency to ensure best practices in target recruitment, methodology and data synthesis and analysis
  • Own the research function so that Marketing is established as the owner of best practices as it relates to primary research
  • Initiate exploration and adoption of secondary research or commissioned studies of relevance and value to the USGA (e.g. Golf 2.0 studies, WGF studies, Golf 20/20, Golf Datatech, etc.)
  • Enhance integration of creative work flow by managing applied digital asset management software program that integrates broadcast creative work, print / digital creative work, internal art, and internal copy projects
  • Establish best practices methodology for internal communication of creative programs, how topline awareness programs inform integrated deployment across relevant functional areas, and ensure clear communication of key milestone dates and deadlines to ensure programs articulate in market across multiple touch points with greatest collective impact
  • Additional duties assigned as needed
 

What You Bring to the USGA 

  • 4-6 years of relevant work experience in a brand management function at an established CPG, tech, sports / outdoor / recreation or lifestyle-based brand
  • BA/BS degree in marketing, business, communications, advertising or related discipline required
  • Background in broadcast / TV creative campaign development required
  • Strong sense of urgency and achievement
  • High degree of independent decision making, and capable of influencing
  • Strong and proven negotiating skills
  • Superior organizational, planning, communication (both verbal and written), and presentation skills
  • Ability to effectively prioritize and execute tasks conforming to shifting priorities, demands and timelines
  • Proven ability to partner, communicate and collaborate across multiple disciplines and organizational groups
  • Consistent attention to detail
  • Demonstrated ability to deliver results
  • Cool under pressure
  • Social media savvy in a professional environment
  • Strong computer skills, especially Microsoft Office Suite (Word, Excel, Powerpoint) and web savvy
  • Knowledge of the USGA and its properties (i.e. Championships, Governance and Service to the Game)
  • Interest in golf, or familiarity with golf vernacular, a plus
  • Ability to travel required


To Apply: 

Please click the following link Senior Manager, Brand Marketing

 

 

The United States Golf Association is an Equal Opportunity Employer  




 
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