Membership Marketing Manager


Far Hills, New Jersey

Position Summary: 

 This position will support membership marketing and product enhancements.  The position works cross-functionally with the management team within USGA and membership production, operations and database professionals from a wide variety of vendors. This position participates in conceptual brainstorming and collaborates on execution of assigned deliverables and interfaces with the entire staff of the department. Manages multiple projects from start to finish and completes assignments within established budget and timelines. In this role, you will be responsible for understanding the strategic goals of the USGA, the Membership Department, and how they can be aligned for the purpose of developing member campaigns and benefits.

What You Can Expect 


Assist and Collaborate with USGA Departments to Develop and Implement New Benefits and/or Product Enhancements for Membership Program

Responsible for coordinating and meeting with both the Renewal/Acquisition teams within the Membership department as well as select USGA departments on a regular basis to assess and develop member opportunities; video content, products, services benefits or messaging to support membership growth and retention.  Primary responsibility is to prepare recommendations to team for management approval.  Develop all supporting marketing for approved concepts and implementation of approved programs/benefits.  Responsible for preparing an expense review on new benefits, identify potential vendors or work with various departments to ensure execution is timely, on budget and a positive customer experience.   Maintain this information for historical perspective.


In the Exploratory Phase of all new benefits and/product enhancements the expectation is to assess the following prior to making recommendations: revenue impact, competitive offers impact to organizations strategic objectives, operations, production and associated costs.


Maintain extensive knowledge of current golf market conditions and industry trends to generate reports for key staff. Maintain business development library and digital archives on business cases and companies.



Support in the Membership Communications Strategy Development and Management of Department Plan

Manage the overall communications plan for members program across all channels: direct mail, online and paid media programs.  This person will be responsible for monitoring the communications stream to members (gatekeeper to approving & streamlining across departments communications to our Members) and measure the impact of such communication where applicable.  In addition, assist in the development and implementation of new/enhanced “loyalty building” communication plan to increase retention rates among current USGA Membership base. Responsible for reporting trends and benchmarks to all appropriate parties.


Campaign Analysis

Review results associated with Renewal/Acquisition marketing plans, tests and program changes for the purpose of providing recommendations for future program or product improvements in the membership program.


What You Bring to the USGA 

  • College degree and 3-7 years experience in a sports marketing, ad/marketing agency or non-profit membership loyalty marketing background.
  • Demonstrated initiative, ability to handle multiple projects in a fast paced environment.
  • Strong interpersonal organizational, analytical skills and be able to work cross-functionally in a team-oriented environment.
  • Strong project managment skills as priorities often shift and job requires supporting multiple projects at once.
  • Knowledge of digital/video content marketing, direct mail, e-mail distribution channels.
  • Golf knowledge

To Apply: 

Please submit cover letter with salary expectations and resume to with job title in the subject line.

Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

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