Membership Marketing Manager


Location: 

Far Hills, New Jersey
 

Position Summary: 

 This position will support membership marketing and product enhancements.  The position works cross-functionally with the management team within USGA and membership production, operations and database professionals from a wide variety of vendors. This position participates in conceptual brainstorming and collaborates on execution of assigned deliverables and interfaces with the entire staff of the department. Manages multiple projects from start to finish and completes assignments within established budget and timelines. In this role, you will be responsible for understanding the strategic goals of the USGA, the Membership Department, and how they can be aligned for the purpose of developing member campaigns and benefits.


What You Can Expect 

 

Assist and Collaborate with USGA Departments to Develop and Implement New Benefits and/or Product Enhancements for Membership Program

Responsible for coordinating and meeting with both the Renewal/Acquisition teams within the Membership department as well as select USGA departments on a regular basis to assess and develop member opportunities; video content, products, services benefits or messaging to support membership growth and retention.  Primary responsibility is to prepare recommendations to team for management approval.  Develop all supporting marketing for approved concepts and implementation of approved programs/benefits.  Responsible for preparing an expense review on new benefits, identify potential vendors or work with various departments to ensure execution is timely, on budget and a positive customer experience.   Maintain this information for historical perspective.

 

In the Exploratory Phase of all new benefits and/product enhancements the expectation is to assess the following prior to making recommendations: revenue impact, competitive offers impact to organizations strategic objectives, operations, production and associated costs.

 

Maintain extensive knowledge of current golf market conditions and industry trends to generate reports for key staff. Maintain business development library and digital archives on business cases and companies.

 

 

Support in the Membership Communications Strategy Development and Management of Department Plan

Manage the overall communications plan for members program across all channels: direct mail, online and paid media programs.  This person will be responsible for monitoring the communications stream to members (gatekeeper to approving & streamlining across departments communications to our Members) and measure the impact of such communication where applicable.  In addition, assist in the development and implementation of new/enhanced “loyalty building” communication plan to increase retention rates among current USGA Membership base. Responsible for reporting trends and benchmarks to all appropriate parties.

 

Campaign Analysis

Review results associated with Renewal/Acquisition marketing plans, tests and program changes for the purpose of providing recommendations for future program or product improvements in the membership program.

 

What You Bring to the USGA 

  • College degree and 3-7 years experience in a sports marketing, ad/marketing agency or non-profit membership loyalty marketing background.
  • Demonstrated initiative, ability to handle multiple projects in a fast paced environment.
  • Strong interpersonal organizational, analytical skills and be able to work cross-functionally in a team-oriented environment.
  • Strong project managment skills as priorities often shift and job requires supporting multiple projects at once.
  • Knowledge of digital/video content marketing, direct mail, e-mail distribution channels.
  • Golf knowledge


To Apply: 

Please submit cover letter with salary expectations and resume to hr@usga.org with job title in the subject line.




 
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