Manager, Websites and Digital Platforms


About the USGA: 

The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories and Mexico.

The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and funds an ongoing “For the Good of the Game” charitable giving program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.

 

Location: 

Far Hills, NJ
 

Reports to: 

Director, Editorial and Multimedia Content
 

Position Summary: 

The Manager of Websites and Digital Platforms will be responsible for the day-to-day management, presentation, posting and accuracy of all content that appears on USGA digital channels (USGA websites, social media networks, and apps). This content includes but is not limited to news articles, press releases, photo galleries, videos, info graphics and social media posts. This position will play a key role in planning, programming and coordinating content across all of the Association’s digital channels, while serving as a key contact for USGA Departments, as well as Digital Media (Web Master) and IT.

 

The ideal candidate is a solutions-oriented self-starter who thinks strategically and can keep the Association’s goals and mission in mind when making decisions. S/he will have advanced digital competency, comfort with content management systems, and experience posting text, photos, videos and social media content. S/he must have a proven track record of effectively packaging and delivering content to various audiences. Excellent copy editing and writing skills are a must, as is familiarity with basic HTML. Our candidate will have experience working in a dynamic environment and managing communications across multiple audiences. Additionally, s/he will have strong interpersonal and project management skills, and a passion for the game of golf.   S/He must be available to address website needs during evening and weekend hours.  The candidate must be willing to travel and work extended hours during championship season, both on-site at championships and from home or office to support Communications activities at USGA championships, as requested.


What You Can Expect 

  • Deliver the USGA brand by managing presentation and storytelling on USGA digital sites and expertly executing the rotation and posting delivery of content and multimedia assets (articles, video, photos, info graphics, etc.). Evaluate USGA.org homepage and all collateral pages regularly to ensure the website is meeting the USGA’s strategic communications objectives.  Maintain content, event and publishing calendars/schedule for websites and social media networks.  Work with the Manager of Creative Services and other managers to ensure timely and professional execution of content plans. Work with communications staff to determine the optimal media for presenting content on website.
  • Collaborate with others in the Communications Department and with Program Leaders to identify content opportunities and to coordinate execution, publishing and promotion across multiple media (text, video, photos and social) in a timely manner. Partner regularly with Digital Media department to analyze web statistics and key metrics to foster a culture of continuous improvement. 
  • Direct, manage and develop USGA Social Media Specialist to leverage the power of social media to effectively build the USGA brand and drive engagement with golf fans. 
  • Edit web content, write photo captions and headlines, and be accountable for content quality, message consistency and adherence to USGA Style Guidelines.  All duties should be carried out with an eye to accuracy, brand tonality, packaging of content, web appropriateness and cross-promotion.  
  • Leverage content management system, as well as train Communications Team on how to use CMS tools. Partner with Web Master and IT to develop CMS best practices. 
  • Collaborate with Director of Editorial and Multimedia Content to plan editorial coverage, with a keen eye towards creating compelling championship content and increasing fan engagement. Create original content for USGA websites, including interviewing, researching, and writing stories; editing and traveling for assignments. 
  • Keep USGA websites current by keeping pace with current digital products and experiences, and working with Web Master, Digital and IT to create new content concepts and services and test new features, as needed.
 

What You Bring to the USGA 

  • Five to seven years plus of web managerial experience at a major site
  • A strong working knowledge of content management systems
  • Experience and proficiency in search engine optimization
  • Proven editing and writing experience
  • A journalism/communications degree
  • Basic photo editing skills (using a program such as Photoshop)
  • Excellent communication and management skills
  • Ability to multi-task and meet ongoing deadline
  • Knowledge of the game of golf, especially as it relates to USGA activities and mission


To Apply: 

Please click the following link: Manager, Websites and Digital Platforms.




 
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.



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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment


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