Manager, Partnerships


About the USGA: 

The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories and Mexico.

The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and funds an ongoing “For the Good of the Game” charitable giving program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.

 


 

Location: 

Far Hills, NJ
 

Reports to: 

Assistant Director, Partnerships
 

Position Summary: 

The Manager, Partnerships is responsible for the successful integration and ongoing service to the USGA’s top level corporate partnerships.  This role supports the primary day-to-day liaison between all of the USGA departments and functions and its top level corporate partners, specifically as it relates to their media assets and activation. The position must identify opportunities for partners, understand and mitigate obstacles, communicate internally and externally and ensure (and report against) the USGA and its partners to garner mutual value on an annual basis.

 


Duties 

Support the USGA’s primary day-to-day contact with existing top level corporate partners (specific partner assignments may vary):

  • Oversee and ensure contractual fulfillment of all media-related elements within the contract and of value to partners (PR, broadcast, digital, social, etc)
  • Assist the Assistant Director, Partnerships to ensure all contractual elements are fulfilled, as needed
  • Serve as the point of contact to review and secure approval on all proposed uses of USGA marks and mentions in partner media
  • Identify new activation opportunities for existing partners, particularly within using USGA-owned media assets
  • Coordinate and develop partner content platforms with the USGA Members team and other relevant departments
  • Track and prepare ongoing communications regarding programs, opportunities, challenges and successes for each partnership
  • Identify new media inventory/opportunities for partners (e.g., within USGA documentaries or live streaming)
  • Work with the Digital/Broadcast Department to support the packaging and fulfillment of online advertising, sponsorship campaigns and custom content/features
  • Work closely with partners and their agencies
  • Work with supervisor and other departments to further develop or refine partner initiatives and content across all media platforms
  • Stay current with digital industry trends, technologies, and pricing models
  • Monitor all program execution to ensure team has the proper level of support to deliver on time and on budget
  • Formulate activation plans to deliver partners campaigns with high performance metrics

 

Play an active role in driving and evaluating the value of each partnership to the USGA and the partner itself. Work closely with partners and their respective agency teams to:

  • Define key success metrics for each year of the partnership (for the partner and the USGA), specifically partner media plans with USGA integration and partner integration in USGA-owned media
  • Establish tracking methods to capture the relevant metrics and data needed to properly measure
  • Develop ongoing processes and/or meetings to discuss and identify wins and challenges
  • Prepare recommendations to improve and enhance existing programs

 

Support Department Strategic Initiatives:

  • Collaborate with the Partnerships Department to deliver against department goals and initiatives.  This includes constructing annual strategic operating plans, and corresponding budgets, for the department and the partnership program overall. 
  • Consider the USGA’s assets and determine how to best package those assets for partners, how to create and implement new partner benefits, and how to best integrate and collaborate with the USGA’s hospitality sales team in marketing to corporations.

 

 

Knowledge, Education, Skills & Abilities 

  • College degree preferred
  • 3-5+ years experience (social media, digital, and new media a plus)
  • Understanding of emerging technologies
  • Ability to manage working relationships with key external and internal stakeholders
  • Ability to analyze and make recommendations from metrics
  • Client service or account management experience
  • Strong verbal and written communications skills
  • Knowledge of the USGA and its Championships

 


To Apply: 

 

Please click the following link: Manager, Partnerships.

 




 
Partner Links
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Chevron
   

The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.


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Rolex
   

Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.



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IBM
   

IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus
   

Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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American Express
   

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment


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