The Director, Media Planning is responsible for the strategy, management, placement, tracking and reporting of all USGA paid media assets. The role sits at the epicenter of anything related to USGA media, envisioning how all media assets are flowed and weighted to shape external messaging and brand perception among key external stakeholders (i.e. golf associations, industry, fans, etc.) via owned (i.e. usga.org / usopen.com) and partner channels (i.e. FOX, FS1). Internally, the role works cross-functionally (i.e. with Admissions, Membership, Communications, Broadcast, Digital), and - principally - externally with agency partners (i.e. Broadcast Agency, Broadcast/Digital/ Print partner, etc.) ensuring contractual fulfillment of all media assets. Success is measured by both on-time and on-budget delivery, clear expression of objectives and outcomes, and favorable affect against external brand health metrics.