Director, Media Planning


About the USGA: 

The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches, attracting players and fans from more than 160 countries. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, equipment standards and World Amateur Golf Rankings. The USGA’s reach is global with a working jurisdiction in the United States, its territories and Mexico, serving more than 25 million golfers and actively engaging 150 golf associations.

 

The USGA is one of the world’s foremost authorities on research, development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and invests in the development of the game through the delivery of its services and its ongoing “For the Good of the Game” grants program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.


 

Location: 

Far Hills, NJ
 

Position Summary: 

The Director, Media Planning is responsible for the strategy, management, placement, tracking and reporting of all USGA paid media assets. The role sits at the epicenter of anything related to USGA media, envisioning how all media assets are flowed and weighted to shape external messaging and brand perception among key external stakeholders (i.e. golf associations, industry, fans, etc.) via owned (i.e. usga.org / usopen.com) and partner channels (i.e. FOX, FS1). Internally, the role works cross-functionally (i.e. with Admissions, Membership, Communications, Broadcast, Digital), and - principally - externally with agency partners (i.e. Broadcast Agency, Broadcast/Digital/ Print partner, etc.) ensuring contractual fulfillment of all media assets. Success is measured by both on-time and on-budget delivery, clear expression of objectives and outcomes, and favorable affect against external brand health metrics.


What You Can Expect 

  • Oversee development of comprehensive annual media plan for any paid media touch point that influences brand perception among external stakeholders
  • Develop annual, fluid, calendar that serves as the USGA reference point with insertion and creative deadlines to guide work flow - identifying all key milestone dates for external broadcast creative (i.e. PSA’s), print creative, digital creative, and internal creative assets by department (e.g. digital mid-roll, usga.org banners, etc.)
  • Work cross-functionally with key functional area leads to understand marketing goals, communications touch points and timing, and re-assign or revise flow or timing of creative deployment among key functional area leads as needed
  • Support key strategic decisions with external market or third-party data related to performance (i.e. marketplace media impressions, Nielsen, GRPs, CPMs)
  • Initiate and propose new programs and opportunities based on media trends, related golf industry or association activity, or historical campaign performance
  • Partner closely with internal Broadcast / Digital key functional area lead relationship to ensure clarity into all available inventory for external messaging
  • Liaise directly with external broadcast, print, and digital partners (i.e. Account Management, Producers, Traffic Manager. Digital Content Manager) to ensure developed creative units are properly routed, trafficked, and deployed in-market – to spec, on-time, and on-budget (i.e. place the units)
  • Ensure external monitoring of in-market performance (viewing) + internal monitoring of call-to-action deliverable by creative unit
  • Manage tagging and routing of all creative units with key internal stakeholders for easy, database-driven reference by internal functional area leads, and build reference library of all internal and creative units
  • Ensure internal legal sign-offs of all internal and external-facing creative units
  • Assists with department projects and provides project support, as requested
  • Clearly and concisely report out on performance across all key internal touch points so internal key area leads are aware of programmatic success or areas of opportunity
  • Build close working relationship with internal Finance team to ensure all requirements for purchase order creation, invoicing and monthly tracking are clear and transparent
  • Closely monitor post-production considerations that influence budget. Maintain an accurate and fluid budget including invoice monitoring, and resolutions – i.e. make-ups, chargebacks, etc.
  • Additional duties assigned as needed
 

What You Bring to the USGA 

  • 10-15 years of work experience in an agency, media buying or TV / broadcast business affairs environment
  • BA/BS degree in Marketing or related field required
  • “Passionate problem solver” mindset with experience creating, managing, and measuring complex and integrated multi-platform media plans
  • Client service and account management experience
  • Proven ability to partner, communicate and collaborate across multiple disciplines and organizational groups
  • Strong verbal and written communications skills
  • Strong measurement and analytics skills – a “spreadsheet geek”
  • Consistent attention to detail
  • Core understanding of the USGA and its properties (i.e. Championships, Governance and Service to the Game)
  • Interest in golf, or familiarity with golf vernacular, a plus
  • Advanced level proficiency in MS Excel, Powerpoint and Word required
  • Ability to travel required


To Apply: 

Please click the following link Director, Media Planning

 

 

The United States Golf Association is an Equal Opportunity Employer  




 
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