Assistant Manager, Membership Department


About the USGA: 

The USGA conducts the U.S. Open, U.S. Women’s Open and U.S. Senior Open, as well as 10 national amateur championships, two state team championships and international matches. Together with The R&A, the USGA governs the game worldwide, jointly administering the Rules of Golf, Rules of Amateur Status, Equipment Standards and World Amateur Golf Rankings. The USGA’s working jurisdiction comprises the United States, its territories and Mexico.

The USGA is a global leader in the development and support of sustainable golf course management practices. It serves as a primary steward for the game’s history and funds an ongoing “For the Good of the Game” charitable giving program. Additionally, the USGA’s Course Rating and Handicap systems are used on six continents in more than 50 countries.

 

Location: 

Far Hills, NJ
 

Reports to: 

Assistant Director, Membership
 

Position Summary: 

 Manage all aspects of Members Program daily acquisition and assist renewal marketing planning and execution to ensure annual targets are achieved.  Maintain marketing campaign plans and documentation.  Manage and monitor all vendor day-to-day activities related to these programs.  As part of a cross-functional team, this position will be responsible for supporting, managing and developing acquisition and program strategies that drive increased members within existing and across emerging channel touch points.  This job may require travel to vendor locations, industry forums or USGA championships. 


Duties 

 

  •  ACQUISITION CAMPAIGN MANAGEMENT:  Identify, evaluate and develop strategies to expand acquisition opportunities within new, emerging and existing business channels.  Coordinate ongoing campaign functions and activity as needed by the team, such as:  general project management (campaign design support, reporting and analysis, segmentation and budget management).  Lead kick off meetings to share campaign concepts with the operations and data analysis contacts within the team to ensure timely and accurate tracking and delivery of the campaign offer.  Manage all list management and broker vendor relationships and operations in accordance with vendor guidelines.  Lead campaign development and agency execution, with particular emphasis on day-to-day direct mail marketing and segmentation.  Manage all ongoing activities, including periodic revenue and expense forecast projections and working with external list provider for various promotional efforts.

 

 

  •  RENEWAL MARKETING:  Assist renewal manager with reviewing final creative executions and act as primary point person to communicate revisions or letter shop changes as necessary.  Assist in proofing of all layouts, copy and mechanicals prior to releasing creative for production.  Verify actual campaign launch dates and delivery times for reliable cash flow reports.  Review reports and analyze data based on membership acquisition and renewal marketing efforts, as well as budget management against objectives.  Review all invoices for accuracy and make recommendations where gaps may exist.  Back-up renewal marketing manager as necessary.

 

  

  •  CAMPAIGN TRACKING: Track competitive advertising activity and assist in preparation of competitive reviews and options.  Support membership marketing program renewal manager by assisting in all campaign results review and analysis (reading reports, producing report summaries and make recommendations based on data or other strategies to improve customer experience, value or program results.  Ensure that all documentation is updated and reflect current campaigns, schedules, requirements and tracking.

 

  •  MARKETING ACTIVITIES:  Coordinate new product development programs or benefits selected for implementation. Coordinate effectively with all internal and external business partners to ensure smooth and seamless delivery of objectives.  Assist in the execution of marketing activities including developing of marketing collateral, coordination of ads and promotions

 

 

Working Relationships 

USGA Staff, USGA Members, Advertising Outlets, Graphic Designers


Knowledge, Education, Skills & Abilities 

  • College degree, preferably in marketing
  • 1-3 years marketing experience in either direct-to consumer or digital marketing
  • Monitor and analyze key metrics and make recommendations based on analysis
  • Ability to work independently with minimal supervision - Required
  • Solid communication and organizational skills
  • Idea generator, resourceful and good problem solving skills
  • PC skills include Microsoft office suite (excel, word, power point) required
  • Golf interest or sports marketing knowledge preferred

 


To Apply: 

Please submit cover letter with salary expectations and resume to hr@usga.org with job title in the subject line.




 
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