Investing In Excellence

By Anthony L. Williams, CGCS - Stone Mountain Golf Club by Marriott
April 15, 2010

Mr. Anthony Williams has invested annually with the Turfgrass Advisory Service.

Is the USGA Turf Advisory Service an investment or an expense? Many golf course superintendents say they cannot participate in the Turf Advisory Service because of the expense. I have always found the Turf Advisory Service to be an investment in excellence rather than an expense. The cost of the service is an initial investment that in my case has always returned much bigger savings (and opportunities for excellence) than the original cost. The information provided has led to direct and indirect savings without exception, every visit and every year. Recommendations on the latest chemicals and cultural practices have saved me time and money for years. I have reached career milestone after milestone by putting USGA recommendations to work throughout my operation.

I also place great value in developing relationships with the USGA agronomists. These guys see it all from one end of the golf business to the other, and their insights are the results of seeing programs that work under specific stresses and expectations. The validation of participation in the Turf Advisory Service is used throughout the golf industry as a measure of excellence, and yet there are still those who see only the expense, not the value or return on investment.

Fortunately, there are many individuals who maximize the use of the Turf Advisory Service. They are often inventive superintendents who demand results. They test the value of the service and how it can help them, and their operation reach new heights. They expect results each and every visit.

I have benefited from many years of partnerships that center around the USGA Turf Advisory Service. However, please do not take my word as to the question; is the Turf Advisory Service an investment or an expense? It would be much more effective if you put the Turf Advisory Service to the test. Host a visit this season and be sure to engage your USGA agronomist with enthusiasm and high expectations. You will not be disappointed, and the next time someone asks you whether the USGA Turf Advisory Service is an investment or an expense, you can answer with the confidence that only comes from personal experience.

Source: Patrick O'Brien 770-229-8125 or and Chris Hartwiger 205-444-5079 or

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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

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