Engaging 2013

By R.A. (Bob) Brame, director, North-Central Region
January 3, 2013

Positive, proactive communication requires paying attention, being open and engaging the future – a worthy resolve for 2013. 

Once again New Year’s resolutions are front and center. Reflecting on the past to enhance future decisions can be a worthwhile undertaking. However, just because it worked in the past doesn’t necessarily mean it will have the same value in 2013. This is particularly true with communications and public relations, along with the overall product being presented to your golfing clientele. While there is no question that the golf turf maintenance industry continues to be impacted by the tough economy, there also continues to be courses with very positive bottom lines. Conversely, there are courses at the edge of a cliff from which there will likely be no return. Golfers are continually evaluating what they’re getting for what they’re paying. If it’s a good value, they’ll be back. If not, the course moves ever closer to the abyss. However good or bad a situation is, it will change. In fact, life is a never ending process of change – just look in a mirror. Those who are paying attention and adjusting reap the rewards. 

As always, we look forward to working with you and your course in 2013. A mailing will be sent out over the next five to six weeks, to most courses in our database, which outlines our Turf Advisory Service visit options for the coming year. If you do not receive a mailing give us a call. Aside from the mailing, onsite visit scheduling can be initiated anytime by phone or email. Regular visit pricing will remain the same as 2012 – a half-day is $2,400 and a full-day is $3,400. A discount of $500 can be applied when paying for a visit prior to May 15. Even with early payment to secure the discounted price, visits can be scheduled anytime throughout the year.  

Source:  Bob Brame,bobbrame@usga.orgor 859.356.3272

Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment

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