8:30 a.m. – 8:45 a.m.
Welcome: Advancing the Game
Speaker: Mike Davis
An overview of the USGA’s mission to advance the game through research, science and innovation
8:45 a.m. – 9:15 a.m.
The Burning Platform
Speaker: Rand Jerris
The challenges and opportunities facing golf facilities
9:15 a.m. – 10:15 a.m.
A Day at the Golf Course
Moderator: Hunki Yun
Speakers: Parker Anderson, Bruce Charlton, Lauren Johnson, Arthur Little, Andy Tiger
Practical Information that facilities can use to improve the golfer experience
10:45 a.m. – 11:30 a.m.
Panel Discussion: What is Golfer Experience?
Moderator: Bob Weeks
Speakers: Teejay Alderdice, Allison George, Forrest Richardson, Jamie Robb, Bill Schickler
Discussing the factors that most impact golfers as the start of a path toward defining and measuring the golfer experience
11:30 a.m. – 12:00 p.m.
What if Topgolf Ran a Golf Facility?
Speaker: Jeehae Lee
What golf facilities can learn from Topgolf’s use of data and metrics to improve the customer experience