Allison George

Wizard of Fun, Toad Valley Golf Course 

A George  

Allison George is the Wizard of Fun at her family's golf course in Des Moines, Iowa. Having been involved in the golf business since she was two, there aren’t many jobs that she hasn’t experienced. After taking over her family’s business in 2004, she had an uphill battle to bring back the club and tackle marketing in a highly competitive market.

There are many programs that Allison has introduced over the years to bring new golfers to the game, increase women and children play and fill the tee sheet. She shares her experiences and marketing advice on her Golf Course Mentor blog, www.TheAllisonGeorge.com

Allison has served on the board of the NGCOA since 2013 and Golf Inc. Magazine deemed her the 8th most innovative in the industry in 2015.

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