COURSE CARE
Engaging 2013 January 2, 2013 By R.A. (Bob) Brame

Positive, proactive communication requires paying attention, being open and engaging the future – a worthy resolve for 2013. 

Once again New Year’s resolutions are front and center. Reflecting on the past to enhance future decisions can be a worthwhile undertaking. However, just because it worked in the past doesn’t necessarily mean it will have the same value in 2013. This is particularly true with communications and public relations, along with the overall product being presented to your golfing clientele. While there is no question that the golf turf maintenance industry continues to be impacted by the tough economy, there also continues to be courses with very positive bottom lines. Conversely, there are courses at the edge of a cliff from which there will likely be no return. Golfers are continually evaluating what they’re getting for what they’re paying. If it’s a good value, they’ll be back. If not, the course moves ever closer to the abyss. However good or bad a situation is, it will change. In fact, life is a never ending process of change – just look in a mirror. Those who are paying attention and adjusting reap the rewards. 

As always, we look forward to working with you and your course in 2013. A mailing will be sent out over the next five to six weeks, to most courses in our database, which outlines our Turf Advisory Service visit options for the coming year. If you do not receive a mailing give us a call. Aside from the mailing, onsite visit scheduling can be initiated anytime by phone or email. Regular visit pricing will remain the same as 2012 – a half-day is $2,400 and a full-day is $3,400. A discount of $500 can be applied when paying for a visit prior to May 15. Even with early payment to secure the discounted price, visits can be scheduled anytime throughout the year.  

Source:  Bob Brame, bobbrame@usga.org or 859.356.3272