MERCHANDISE
'Tis the Season for New USGA Holiday Cards October 20, 2016 | FAR HILLS, N.J. By David Chmiel, USGA

Families can use favorite photos to customize their USGA holiday greeting cards. (Courtesy/Viabella)

You might not be ready to see poinsettias pop up at your local garden center, but you know it’s not too soon to order cards that will spread holiday cheer.

For more than 25 years, the USGA Holiday Card program has given golfers the chance to share their passion for the game while delivering season’s greetings to friends, colleagues and loved ones. Revenue from the sales of the cards supports the association’s programs while celebrating the spirit of the game. This year, the USGA is partnering exclusively with a Massachusetts-based business that will expand and customize the experience for everyone.

The new line of USGA Holiday cards features traditional, humorous and personalized options. (Courtesy/Viabella)

Viabella Holdings LLC, the Wareham, Massachusetts-based card manufacturer, started as a small business when a woman named Marian Heath began to make cards in 1941 to send to the troops. She ran the business until she was 95. Today, owner Marc Salkovitz, carries on the tradition for the brand that is sold in stores in all 50 states. Viabella cards were included in the “swag” bags given to the stars at the 2015 Academy Awards.

“We are really excited to work with Viabella,” said Mary Lopuszynski, senior director of merchandising and licensing for the USGA. “Their fresh designs and customization options for cards, especially photo cards, is a game-changer for us.”

“The USGA is a perfect fit for us,” Salkovitz said. “Golfers share a special bond and are very particular about the way they communicate with each other. We have a collection that provides traditional and contemporary options for all golfers.”

 

New designs bring a sense of fun to the USGA holiday cards. (Courtesy/Viabella)

Lopuszynski said she is particularly excited about how members will respond to the new designs.

“USGA members have always supported our card program,” she said. “The reimagined collection delivers a fresh take on sharing holiday cheer while also giving everyone the opportunity to support our programs. Golf is such a social game and these new cards will help customers see the value in connecting with their friends in the game.” 

To see all the options for the 2016 USGA holiday card line, click here. www.usgacardshop.com.

David Chmiel is manager of member content for the USGA. Email him at dchmiel@usga.org. Interested in becoming a USGA member? Click here.