USGA and Deloitte Renew Multiyear Partnership
May 25, 2018 | Liberty Corner, N.J.
The United States Golf Association and Deloitte have renewed a multiyear professional-services partnership, extending collaboration on initiatives that benefit golfers and the game.
The USGA and Deloitte first teamed up in 2014 to assess existing USGA programs and develop strategies designed to better meet the evolving expectations of today’s golfers, allied golf associations, and clubs/facilities. In 2016, Deloitte and the USGA announced their first multiyear professional-services partnership.
“Deloitte’s outstanding thought leadership and experience have led to a pivotal evolution of our relationship with golf associations in communities across America, driving greater impact and ultimately advancing our service to the game,” said Mike Davis, CEO of the USGA. “By leveraging the power of data, we are building new ways for golfers and the golf industry to connect and learn, and the investment we are making in technology now should help empower the game long into the future. Our work with Deloitte continues to show us the many possibilities that lie ahead.”
"Our relationship with the USGA is built on a common commitment to golf’s values of integrity, collaboration and the pursuit of excellence – values that Deloitte shares,” said Cathy Engelbert, chief executive officer of Deloitte. “Deloitte not only wants to help the USGA grow the game, but increase engagement and inclusion by helping the modern golfer better connect to the game leveraging digital technology.”
"Our relationship with the USGA is built on a common commitment to golf’s values of integrity, collaboration and the pursuit of excellence – values that Deloitte shares.” -@CathyEngelbert— Deloitte US (@DeloitteUS) May 24, 2018
Learn more about our @USGA sponsorship renewal: https://t.co/aRBlaRqND1 pic.twitter.com/wkrFIeo5nX
The USGA and Deloitte made the announcement on Friday, May 18, when the U.S. Open Trophy was displayed at Deloitte’s Midtown Manhattan office, and more than 1,000 Deloitte employees in 30 offices played a nine-hole round of golf. The trophy is currently touring the New York metro area in advance of the U.S. Open in June, and Friday marked Deloitte’s fifth PLAY9 Day outing, supporting a key USGA program that encourages more people to play more golf, more often in today’s often time-strapped environment.
For the 118th U.S. Open on June 11-17 at Shinnecock Hills Golf Club in Southampton, N.Y., Deloitte designed an interactive Virtual Reality (VR) experience meant to give fans a unique perspective on the championship and its rich history with Shinnecock Hills. Fans can immerse themselves in a 360-degree, first-person perspective of Corey Pavin, who will narrate his shots from the 18th hole of the final round as he clinched his 1995 U.S. Open win at Shinnecock. They will also have an opportunity to leverage VR to take a visual and historic tour of the iconic Trophy Room in Shinnecock’s clubhouse.
This morning, the #USOpen trophy made a visit to our office in @rockcenternyc, where we announced the renewal of our sponsorship agreement with @USGA! Learn more about our sponsorship: https://t.co/w8SMPP8d0C pic.twitter.com/RxTD0GUny1— Deloitte US (@DeloitteUS) May 18, 2018
In addition to its professional services work with the USGA, Deloitte supports USGA championships and initiatives, including programs that celebrate volunteerism and promote inclusion and innovation in and beyond the golf community. Deloitte also regularly supports events that use golf to help empower girls and young women on the cusps of their professional careers.