Sarah Hirshland

Senior Managing Director, Business Affairs

S Hirshland  

Sarah Hirshland joined the United States Golf Association as the senior managing director of Business Affairs in September 2011. She came to the USGA from the Wasserman Media Group in Los Angeles, Calif., where she was senior vice president in charge of strategic business development. She also worked in Wasserman’s consulting division and led the development of sponsorship strategies for clients such as American Express, Nationwide, Nokia, Wachovia and Scotts.

Prior to that appointment, Hirshland worked for OnSport, a Raleigh, N.C.-based sports and entertainment consulting firm. One of OnSport’s first employees, she led the negotiations for Nationwide’s multi-year partnerships with NASCAR and ESPN, which resulted in the NASCAR Nationwide Series. She was also involved when Wachovia and the PGA Tour launched the Wachovia (now Wells Fargo) Championship in 2002.

Hirshland was one of the founding employees of Total Sports in Raleigh, N.C., an online sports news and technology company, where she was general manager of collegiate sports business, helping to form partnerships with more than 100 universities, conference and the NCAA.

Hirshland is a graduate of Duke University with a degree in biology.

Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website,, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit

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American Express

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit

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