Joe Goode

Managing Director, Communications

J Goode  

Joe Goode is managing director of Communications at the United States Golf Association, and is also a member of the Association’s senior management team. In that capacity, Goode leads and oversees a team of communication professionals with a focus on public relations, editorial services, creative services and championship communications that delivers an integrated communications program to position the USGA’s support of the game in the United States and around the world. He also serves as a primary spokesperson for the USGA. 

Previously, Goode served as a 15-year senior communications executive for Bank of America and its predecessor firms, with a focus on brand-building, sports marketing, corporate social responsibility programming and thought leadership to build brand awareness and favorability, customer acquisition and media endorsement for the global financial services company. While at Bank of America, Goode served as a primary spokesman, providing strategic counsel to executive management and public relations support to promote the company’s brand, advertising and public affairs activities.

Goode also directed Bank of America’s communications programming with some of the most storied events and teams in all of sports, including the Chicago Marathon, Bank of America Colonial, Bank of America Championship, Bank of America 500, Boston Red Sox, Carolina Panthers, Chicago Cubs, Dallas Cowboys, Los Angeles Dodgers, New England Patriots, New York Yankees and Washington Redskins. He was also instrumental in helping Bank of America design and implement communications strategies and marketing promotions for its corporate brand initiatives and sponsorships of Major League Baseball, NASCAR, the National Football League, the PGA Tour and the U.S. Olympic Team.

Prior to joining Bank of America, Goode was an award-winning national broadcast journalist, serving as a senior news correspondent and news anchor for Standard News Radio Network in Washington, D.C.

Active in the community, Goode has served on a number of community organizations and boards including World TEAM Sports, the Catholic Schools Foundation and Boston College High School.

Goode received his bachelor’s degree in communications from Stonehill College, and currently resides in Basking Ridge, N.J., with his wife, Carroll Anne, and his two children.

Partner Links
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Chevron
   

The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex
   

Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.



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IBM
   

IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus
   

Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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American Express
   

Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment


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