Managing Director, Communications
Joe Goode is managing director of Communications at the United States Golf Association, and is also a member of the Association’s senior management team. In that capacity, Goode leads and oversees a team of communication professionals with a focus on public relations, editorial services, creative services and championship communications that delivers an integrated communications program to position the USGA’s support of the game in the United States and around the world. He also serves as a primary spokesperson for the USGA.
Previously, Goode served as a 15-year senior communications executive for Bank of America and its predecessor firms, with a focus on brand-building, sports marketing, corporate social responsibility programming and thought leadership to build brand awareness and favorability, customer acquisition and media endorsement for the global financial services company. While at Bank of America, Goode served as a primary spokesman, providing strategic counsel to executive management and public relations support to promote the company’s brand, advertising and public affairs activities.
Goode also directed Bank of America’s communications programming with some of the most storied events and teams in all of sports, including the Chicago Marathon, Bank of America Colonial, Bank of America Championship, Bank of America 500, Boston Red Sox, Carolina Panthers, Chicago Cubs, Dallas Cowboys, Los Angeles Dodgers, New England Patriots, New York Yankees and Washington Redskins. He was also instrumental in helping Bank of America design and implement communications strategies and marketing promotions for its corporate brand initiatives and sponsorships of Major League Baseball, NASCAR, the National Football League, the PGA Tour and the U.S. Olympic Team.
Prior to joining Bank of America, Goode was an award-winning national broadcast journalist, serving as a senior news correspondent and news anchor for Standard News Radio Network in Washington, D.C.
Active in the community, Goode has served on a number of community organizations and boards including World TEAM Sports, the Catholic Schools Foundation and Boston College High School.
Goode received his bachelor’s degree in communications from Stonehill College, and currently resides in Basking Ridge, N.J., with his wife, Carroll Anne, and his two children.