Senior Director, Marketing
Aznavorian was hired as the USGA’s senior director of marketing in February 2014. He is responsible for the development and implementation of integrated marketing programs that support the Association’s strategic priorities. The newly-created position will coordinate a variety of initiatives aimed at elevating the USGA’s brand, understanding its core audiences, implementing consumer outreach efforts and driving growth through revenue-generating activities, including membership, merchandise, hospitality and ticketing.
Aznavorian previously served as vice president of marketing for Earth Brands, a footwear and apparel company with distribution ranging from Walmart to Amazon. He helped build out a multi-tiered brand portfolio to elevate company awareness, diversify revenue streams and drive sustainable growth. During his six-year tenure, he witnessed the global growth of the enterprise, eventually overseeing marketing divisions in Japan, United Kingdom, Canada and Australia.
From 2003-06, Aznavorian was senior manager of global brand marketing at the Timberland Company. He managed the outdoor lifestyle manufacturer’s largest operating division of men’s casual footwear and apparel. During his tenure, he also headed a cross-functional and cross-regional management team that drove the largest proprietary technology and product launch in the company’s history.
For a seven-year period, Aznavorian worked for Titleist and FootJoy Worldwide in public relations, marketing and strategic planning functions. After serving as manager of strategic planning and analysis, Aznavorian was appointed to a post-acquisition management team for the newly-acquired Cobra Golf brand where he served as director of marketing communications from 1999-2001.
Additionally, Aznavorian has served as a development consultant for the William Davidson Institute, an international think tank that fulfilled USAID-originated grants for micro-enterprise growth in the Middle East and sub-Saharan Africa. Prior non-profit tenure included time spent as a history teacher at Noble & Greenough School, in Dedham, Mass.
Aznavorian earned a B.A. in government from Dartmouth College and received a master’s degree in business administration with an emphasis in corporate strategy and international business from the University of Michigan.