Dave Aznavorian

Senior Director, Marketing

Aznavorian --- Retouched-Dave Aznavorian as seen at United States Golf  
Aznavorian was hired as the USGA’s senior director of marketing in February 2014. He is responsible for the development and implementation of integrated marketing programs that support the Association’s strategic priorities. The newly-created position will coordinate a variety of initiatives aimed at elevating the USGA’s brand, understanding its core audiences, implementing consumer outreach efforts and driving growth through revenue-generating activities, including membership, merchandise, hospitality and ticketing.

Aznavorian previously served as vice president of marketing for Earth Brands, a footwear and apparel company with distribution ranging from Walmart to Amazon. He helped build out a multi-tiered brand portfolio to elevate company awareness, diversify revenue streams and drive sustainable growth. During his six-year tenure, he witnessed the global growth of the enterprise, eventually overseeing marketing divisions in Japan, United Kingdom, Canada and Australia.

From 2003-06, Aznavorian was senior manager of global brand marketing at the Timberland Company. He managed the outdoor lifestyle manufacturer’s largest operating division of men’s casual footwear and apparel. During his tenure, he also headed a cross-functional and cross-regional management team that drove the largest proprietary technology and product launch in the company’s history.

For a seven-year period, Aznavorian worked for Titleist and FootJoy Worldwide in public relations, marketing and strategic planning functions. After serving as manager of strategic planning and analysis, Aznavorian was appointed to a post-acquisition management team for the newly-acquired Cobra Golf brand where he served as director of marketing communications from 1999-2001.

Additionally, Aznavorian has served as a development consultant for the William Davidson Institute, an international think tank that fulfilled USAID-originated grants for micro-enterprise growth in the Middle East and sub-Saharan Africa. Prior non-profit tenure included time spent as a history teacher at Noble & Greenough School, in Dedham, Mass.

Aznavorian earned a B.A. in government from Dartmouth College and received a master’s degree in business administration with an emphasis in corporate strategy and international business from the University of Michigan.


Partner Links
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The USGA and Chevron have committed to using the game of golf to encourage students in science, technology, engineering and math (STEM) disciplines. This commitment has led to the creation of extensive golf-focused STEM teaching tools, and has resulted in charitable contributions to support golf-related programs through Eagles for Education™

At U.S. Open Championships the Chevron STEM ZONE™ is an interactive experience highlighting the science and math behind the game of golf through a variety of hands-on exhibits and experiments.

The partnership has also produced educational materials such as the Science of Golf video series and a nationally-distributed newspaper insert which are provided to teachers as tools to enhance existing curriculum in schools. These lessons teach the science behind the USGA’s equipment testing, handicapping, and agronomy efforts.

For more interactive experiences featuring golf-focused STEM lessons, visit the partnership homepage.

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Rolex has been a longtime supporter of the USGA and salutes the sportsmanship and great traditions unique to the game. This support includes the Rules of Golf where Rolex has partnered with the USGA to ensure golfers understand and appreciate the game.

As the official timekeeper of the USGA and its championships, they also provide clocks throughout host sites for spectator convenience.

For more information on Rolex and their celebration of the game, visit the Rolex and Golf homepage.

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IBM has partnered with the USGA to bring the same technology, expertise, and innovation it provides to businesses all over the world to the USGA and golf's national championship.

IBM provides the information technology to develop and host the U.S. Open’s official website, www.usopen.com, as well as the mobile apps and scoring systems for the three U.S. Open championships. These real-time technology solutions provide an enhanced experience for fans following the championship onsite and online.

For more information on IBM and the technology that powers the U.S. Open and businesses worldwide, visit http://www.usopen.com/IBM

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Lexus is committed to partnering with the USGA to deliver a best-in-class experience for the world’s best golfers by providing a fleet of courtesy luxury vehicles for all USGA Championships.

At each U.S. Open, Women’s Open and Senior Open, Lexus provides spectators with access to unique experiences ranging from the opportunity to have a picture taken with both the U.S. Open and U.S. Women’s Open trophies to autograph signings with legendary Lexus Golf Ambassadors in the Lexus Performance Drive Pavilion.

For more information on Lexus, visit http://www.lexus.com/

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Together, American Express and the USGA have been providing world-class service to golf fans since 2006. By creating interactive U.S. Open experiences both onsite and online, American Express enhances the USGA’s effort to make the game more accessible and enjoyable for fans.

For more information on American Express visit www.americanexpress.com/entertainment

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